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ID:50216613
大小:7.06 MB
页数:57页
时间:2020-03-05
《A空调企业品牌营销研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractWiththeraiddeveloentoftheeconomthemanufacturinbusinessinChinappmy,g",""isdevelopingrapidly?化graduallydevelopsfrombigcountryMoworldpower.marke-Thereforethemanufacturingtisbecominfierce.Asfortheairconditionertheg,homeappliance,thecompetitionb
2、etweencompanieshasturnedintothecompetitionbetweenbrands.Brandsaremuchmoreimortant化aneverbefore?虹somesensesp,peoplebecomemorefocusontheimortanceandcompetitivesdvantag的ofbrandpmarketinwhichhavebecomehebe巧leverforthecooratecorecometitive打ess.trg,
3、pp-eIntheKcentdecadetheairCO打ditionermanufacturinbusinessinChinahasmad,g泣greatprogreiss.Morecompaniesarenowincreasinglyimproving,theirbrand-ndawareness.Especiallyfbrtho化biaircoitionermanufacturers化enotonlenlareg,yygthemanufacturinscalebutalsoamoreatent
4、ion化thebrandconcentration.Intheg,py巧ercemarkrt,althoughbigbrandmarketingisusefixl化renlargingbusiness,itinevitablyshockssmallcompanies.Theairconditionercompany,which化epap巧isKsearchingon,isnowonthekeyhaseofdeveloin.Acomanyisfacingtheppgpmon
5、oiincreasinressurefromcometition.Brandmarketinisvitalliprtatfrtsgppgysurvivalanddeveloment.pThepaperhasfourparts,Lithefirstpartjtintroducesthebackgrouncl,significance,thoughtandapproachoftheKsearch.Andive过summarofthemeaninsofbrandgygbrkh化dnl
6、theslandandmareting.Intesecondartlistsancocudesue说ssfocasesofp,somefamousair-condincrcomaibincomparisonandanalsi义IntiopniesnGhi打江yusgyitsmaretinthethirdartittakestheexamleofAcoman化anal之ebrandk.Bp,ppyygy巧searchi打gonthebrandmarketinstatusofAcoma
7、nittriestofi打douttheroblemsgpy,promo-existinininstitutionalsstemstionaftersalesandchannelsbSWOT?虹thegy,p,ynlastart化roosesinnovativesolutiontobrandmarketinbcombininthecurretp,ppgygstatusofAcompanyandothersucce:ssfUlcoman
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