品牌塑造视角下的中国企业形象宣传片研究.pdf

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1、目录摘要....................................................................................................................................................IAbstract.........................................................................................................................

2、........................I目录..................................................................................................................................................III绪论........................................................................................................

3、...........................................1（一）研究背景.........................................................................................................................1（二）研究目的和意义...................................................................................................

4、..........1（三）研究现状.........................................................................................................................2（四）研究方法.........................................................................................................................3（五）研究创新点和难点..

5、.......................................................................................................31.研究创新..........................................................................................................................32.研究难点...........................................

6、...............................................................................3（六）本文主要内容和组织结构.............................................................................................4一、相关概念的界定.....................................................................................

7、....................................5（一）企业形象宣传片.............................................................................................................51.企业形象的定义..............................................................................................................52.企业形

8、象宣传片的概念...................