双渠道回购契约协调研究.pdf

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1、ResearchonBuybackContractCoordinationunderDual-channelAbstract:Againstthebackgroundofeconomicglobalization,e-commercedevelopsbyleapsandboundsandspreadsfarandwide,andagrowingnumberofsuppliers(e.g.Suning,Walmart)areinclinedtoestablishanewelectronicdirectchannelindependentoftra

2、ditionalretailchannel,whichistobuilddirectcontactbetweenproductandservicebyvirtueofInternetplatform,Thatistosay,dual-channelsalesmodeisadoptedbysuppliers.Thebuy-backcontracthasalsobeenwidespreadconcernindual-channelsupplychainwithfeaturesofoperatingsimplyandeasily.Thisresear

3、ch,beginningfromthecontractcoordinationmechanismandinthetypicaltwo-stagesupplychainwhichisledbysuppliersandfollowedbyretailers,willemploythemeansofnon-cooperativegameandlinearprogrammingtoanalysethereasonforthefailureofthetraditionalbuybackcontractcoordinationmodelinthesingl

4、e-channelsupplychainanddual-channelsupplychainwhichissubjecttotheinfluenceofretailpriceandsaleseffort.Asaresult,amixbuybackcontractmodelwithsharedeffortcostandamixbuybackcontractmodelwithmargincompensationareputforward.Finally,onthebasisoftheprevioustext,studyhowtomitigateth

5、econflictbetweentraditionalchannelandelectronicdirectchannelinthedual-channelsupplychain,toachievemaximumprofitandtoensurewin-winsituationamongmembersinthechannelthroughthere-establishmentofbuybackcontractmodel.Keywords:Dual-channelsupplychain;buybackcontract;saleseffort;sha

6、redcost;margincompensationIII目录1绪论......................................................................................................................................11.1研究背景和意义................................................................................................

7、.........11.1.1研究背景..........................................................................................................11.1.2研究目的与意义..............................................................................................21.2国内外研究现状................................

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