广州会展经济发展研究.pdf

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1、摘要上个世纪七十年代以来，会展经济作为第三产业发展成熟后所出现的一种新型经济形态，在世界各主要城市获得了较快的发展。在中国，本世纪以来会展经济也成为最具活力的行业之一，是许多地区尤其是城市经济新的增长点。广州作为我国会展业发展的先行者，近些年会展经济更是规模不断壮大，并对广州经济起到了进一步的推动作用。截至2014年，广州已举办了116届被誉为“中国第一展”的广交会，其对广州会展业的带动功不可没。从发展轨迹看，广州会展经济与其它地区相比，有着自身的优势。但是，随着经济形势的不断变化，来自国内外会展业的竞争日趋激烈，广州会展经济开始面临

2、越来越多的挑战。基于此背景，本文以会展经济的相关理论为基础，阐述了近年来广州会展经济的发展现状，指出了广州会展业目前所存在的问题，对比分析了会展经济发达的德国及中国香港地区的发展模式和特点，寻找成功经验的启示。最后，从完善会展管理体制、健全会展产业体系、提升会展公司的竞争力等六个方面提出了促进广州会展经济发展的相关措施建议，希望对于广州会展经济的持续健康发展具有一定的参考价值和借鉴意义。关键词：会展经济；会展业；广州会展经济IAbstractAsaneweconomicformationafteritsmaturationphasea

3、spartofthethirdindustry,exhibitioneconomyhasbeengoingthroughrapiddevelopmentglobally.InChina,itsactivenesshasalsofostereditselfintoaneweconomicgrowthpointinmanyregionsandespeciallyincities.AsapioneerinChina'sexhibitionindustry,Guangzhouhasbeenpromotingthelocaleconomywit

4、hitssteadyscaleenlargementinrecentyears.2014istheyearforthe116thCantonFairtobeheldinGuangzhou,whichenjoysthehighestexhibitionstandardinChinaandhascontributedgreatlytothedevelopmentofGuangzhou'sexhibitionindustry.However,China'sfasteconomicgrowthandtheincreasinglytenseco

5、mpetitiondomesticallyandinternationallyhavebothbroughtfiercechallengestoGuangzhou'sexhibitionindustry.Basedontheoriesofexhibitioneconomy,thisdissertationexplorestheexistingproblemsinthecurrentdevelopmentofGuangzhou'sexhibitioneconomywithreferencetothedifferentcharacteri

6、sticsandpatternsofthemoredevelopedGermanyandHongKong,aimingtodrawexperiencesfromthesetwosuccessfulcasestoinspireGuangzhou.Thefinalpartofthedissertationgoestoaproposalformacro-level,practicalandsupportivecountermeasurestotheidentifiedproblems,specificallyincludingsixaspe

7、ctslikeperfectingexhibitionmanagementsystem,advancingexhibitionindustrysystemandpromotingthecompetitivenessofexhibitionenterprises.Hopefully,thisdissertationcanprovidesomeinsightsandguidancetothecontinuingdevelopmentofGuangzhou'sexhibitioneconomy.Keywords:ExhibitionEcon

8、omy;ExhibitionIndustry;ExhibitionEconomyofGuangzhouII目录摘要-----------------------------------------------------