石家庄会展经济发展研究

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1、摘要会展业作为一种新的经济形式，受到越来越多国家和地区的重视。中国的会展业发展势头迅猛，成为经济发展中的一个令人关注的亮点和一个极有发展空间的产业。石家庄市充分利用门身的优势，抓住发展机遇，使会展业得到了快速的发展，取得了一定成绩。但石家庄市会展业还处于初级阶段、发展阶段，还存在着许多制约其发展的突出问题，这些问题迫切需要从理论上深化认识，在实践中加以解决，这也是研究石家庄市会展业的出发点和落脚点，以期石家庄市会展业持续、健康、快速的发展，实现河北省、石家庄市两级政府关于发展会展业的目标耍求。本文首先从会展业的概念、发展历史出发，阐

2、述会展业的性质、功能及其发展趋势,然后对会展业的理论基础进行综合阐述，其次对石家庄市会展业的发展历史、现状进行系统描述，并运用SWOT分析法定性分析石家庄市发展会展业内部具有的优势与劣势,面临的环境机会与挑战，指出石家庄市大力发展会展业是可行的而且是大有作为的。重点针对石家庄的具体环境，从空间布局、展馆的数量与规模、建设模式、功能定位、未來发展方向各个角度，对石家庄市会展业的发展提岀了定位战略、品牌战略、人力资源战略等具体的战略措施。关键词：会展会展业会展业对策inAbstractAsaneweconomicform,theconv

3、ention&exhibitioneconomyhasbeenvaluebymoreandmorestatesandregions.InChinatheconvention&exhibitioneconomyhasexperiencedsofastgrowththatitcametobeasignificantfocusinthecourseofeconomicdevelopmentaswellasonegreatpotentialindustry.ThecityofShijiazhuanghastakenfulladvantage

4、sofitsresourcetograspthedevelopingchanceandhasachievedsomesuccess・However,theconvention&exhibitionindusturyinShijiazhuangisstillstayinginthebasicphaseandislimitedinpracticebylotsofoutstandingissues.Thereisurgentneedtostudyitintheoryandtoresolveitinpractice,whichisstart

5、andterminaloftheconvention&exhibitionindusturyinShijiazhuang.Allthatwewantistomakesureasustained,healthyandrapiddevelopmentoftheExhibitionindustury,meettherequirementsofdevelopingExhibitionindusturyinHebeiProvince,Shijiazhuangcity・Thisarticlewhichstartswiththeconceptof

6、economicexhibition,developinghistoryexpatriatesthenature，fimctionanddevelopingtrendoftheexhibitionindustuiy.Besidesitelaboratesthetheoreticalbasisofexhibitionindusturycomprehensively.Thiswasfollowedbythesystematicdescriptionofdevelopinghistoryandpresentconditionsofexhi

7、bitionindusturyinShijiazhuangCity・IwillanalyzetheinternaladvantagesanddisadvantagesofexhibitionindusturyinShijiazhuangcityusingthewayofSWOT、theenvironmentalopportunitiesandchallengesitfaces.InconclusionJtisfeasibleandpromisingtodevelopConventionandExhibitionindusturyin

8、ShijiazhuangCity.Accordingtothespecificenvironment,Iraisepositioningstrategy,brandstrategy,humanresourcesstrategy,and