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1、AbstractAbstractWiththeadventofhigh-speedera,theimpactoftrafficontourismincreasinglysignificant,"trafficcircleistheeconomiccircle,butalsotourismcircle"wasdrawnmoreandmoreattention.Butthecurrentacademicstudiesfocusonthehigh-speedrailinthesupplysideoftheirtourismdestinationdevelopment,regionalspatia
2、lstructure,regionalcooperation,regionalaccessibility,etc;thedemandsideofthismechanismundertheinfluenceofchangesindemandandinfluencebehavioralintentionsresearchrelativelysmall.Theinternalfactorsandcausesofconcernanddemand-sidechangesinconsumerdemandandbehavioranalysisofintention,topromotethedevelop
3、ment,marketingandpromotionofthedevelopmentofhigh-speedrailtravelhasimportantpracticalsignificance,andhelpthegovernment,tourismorganizationstoexplorehigh-speedrailtravelersneeds,preferencesandbehaviorintention,goodmanagementandbetterservice.Inthispaper,TheoryofPlannedBehavior(TPB)asthecoreofthetheo
4、reticalfoundation,theanalysisbasedontheideaofpositivism,fromtouristpointofview,thetheoryofplannedbehaviorisappliedtotheemergingfieldofhigh-speedrailtravelers,reviewedbytherelevantdomesticandinternationalhigh-speedrailstudy,theoryofplannedbehaviorconclusionofthestudyandrelatedresearchstudiesthebeha
5、vioroftourists,theintentiontobuildatheoreticalmodelbasedonhigh-speedrailTPBtouristbehavior,thereferencefortherelevantmaturityscale,questionnairedesignandanalysisofthesurveydata,thefollowingconclusions:First,Theanalysisrevealedthathigh-speedrailadvantageperception,high-speedraileffecttheperceptiono
6、fhigh-speedrailtravelerattitude,subjectivenorm,perceivedbehavioralcontrolwasasignificantpositivecorrelation,wherehigh-speedrailtravelerattitudebyitsstronginfluenceonthehigh-speedrailtravelexternalpressuresensingconditions;theoryofplannedbehaviorbetweenthreedegreesandhigh-speedrailtouristsshowedast
7、rongpositivecorrelationbetweenbehavioralintention,explainedthetheoryofplannedbehaviortoapplytothestudyofIII华侨大学硕士学位论文high-speedrailtouristbehaviorintention;perceivedadvantagesofhigh-speedrail,high-speedandhigh-sp
