乌鲁木齐市农产品市场准入调查研究.pdf

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1、InvestigateandResearchonMarketingAccessofUrumqiAgricultureProductsAbstractAsfoodsafetyissuescomeconstantlyintothemarket,customers’demandsofagricultureproductshasbeengraduallyincreased,andtherequirementofmarketingaccesshasalsobeenhighlystated.However,comparedwiththeactu

2、aldemand,theexistingsystemofagriculturalmarketaccess,thereisstillabiggap.Inlightofalltheseabove,theresearchontheeffectofagriculturemarketaccessinUrumqicanneverbeunderstated.ThispaperanalyzedpresentsituationofmarketaccessofUrumqi,summarizingtheexistingproblemsinmarketac

3、cessofUrumqiagricultureproducts.Onthisbasis,havetoinvestigateandanalyzefactorsthatinfluenceagriculturalmarketaccessinUrumqiprocess.ThroughthesamplingsurveyovercustomersandsalesmenofUrumqi,thefactsthateffectthemarketaccessofUrumqiagricultureproductshasbeenelicited,which

4、include:effecttoagriculturemarketaccessfromselfcharactersofcustomers,marketaccesscognitionofcustomersandsalesmen.etc.Throughanalysisabove,suggestionshavebeenproposedtoperfectthemarketaccessofUrumqiagricultureproducts:(1)Standardizemarketandcarryoutthestrictaccesssystem

5、.(2)Strengthenthemarketaccesspropagandatocustomersandconducttheconsumptionofqualitytestedagricultureproducts.(3)Lowerthecertificationcost.(4)StrengthensupervisionofUrumqigovernment.(5)Implementthescientificmarketaccessthresholdofagricultureproducts.(6)Putforwardthe“ove

6、ralladvancement”strategyofbranddevelopment.Keywords:Urumqi;AgricultureProducts;MarketAccess;ResearchII目录第1章导论................................................................................................11.1研究背景及研究意义...................................................

7、...............................................11.2研究对象的相关概念界定..........................................................................................21.3国内外研究现状及评述..............................................................................................31.4研究目的.

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