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1、AbstractWiththerapiddevelopmentofeconomicandsocialprogressofscienceandtechnology,theinformationagehasbeenquietly.Inrecentyears,e-commerceoccupyanincreasinglyimportantpositionintheChinesemarketeconomy,itnotonlychangedpeople'straditionalwayofconsumption,butalsostimulat
2、ingthedevelopmentofthelogisticsindustry,themostprominentisthesoaringdemandforexpressdelivery.Formingaglobalmarketinformationandnetworkstructure,corporatedeepeningsocialdivisionoflabor,anincreasinglycompetitivemarket,andthediversificationofcustomerneeds,notonlytotheco
3、uriercompaniestobringgoodopportunitiesfordevelopment,butalsoputforwardhigherrequirements.Asthepasthasbeenamonopolyof"Ironboss"RailwayExpressCompanyinthenewsituationbegantochangetheirideas,reform,marketeconomyembarkedontheroad.However,duetoitslong-termimpactoftheplann
4、edeconomy,thelackofasenseofcompetition,thereisamechanismisnotactive,thesystemflow,andmarketasenseoflackofserviceandbrandconceptquestionsandexpressindustryasawholetomorethanobviousdisadvantage.Especiallyinthefaceofstrongcapital,advancedtechnologyandtheriseofcompetingf
5、oreigncouriercompaniesandstate-ownedlogisticscompanies,aswellasmushroomingprivateexpressdeliverycompanies,ChinaRailwayExpresswillundoubtedlyhavetogothroughapainfulprocessofadaptationandgrowth.Combiningthebackground,toapplytheirknowledgeinthefieldofbusinessmanagement,
6、analyzesthecurrentdevelopmentofChina'sexpressdeliveryindustry,reusePESTmodel,Porter'sfiveforcesmodelRailwayExpressCompanymacroenvironmentandcompetitiveenvironmentanalysis,combinedwiththecompany'scustomersatisfactionsurveydata,summarizetheproblemsRailwayExpress.SWOTan
7、alysisoftheproblem,onbalance,forthedevelopmentofCRErecommendationsandmeasurestodevelopeffectivecompetitivestrategy.Keywords:RailwayExpress;competition;strategyII目录摘要......................................................................................................
8、..................IABSTRACT........................................................................................................
