中央商务区写字楼地下停车场车位分配及定价策略探究.pdf

中央商务区写字楼地下停车场车位分配及定价策略探究.pdf

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时间:2020-03-04

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1、AbstractAbstractInrecentyears,withtherapiddevelopmentofautomobileindustryandsignificantenhancementofcitizens’living,theprevalencerateofprivatecarselevatesdramatically.Inthepurposeofministeringthedemandofparking,thenumberofcommercialparkinglotsinBeijingmovesaheadatagoodrate.

2、Thus,parkinglotmanagementhasadistantinfluenceontheencomics,trafficandenviromentofthecity.However,inCBD(CentralBussinessDistrict)ofBeijingwhichhasanextremepopulationdensity,thereisadeterioratingconflictbetweentheover-pricingandlimitprofitontheparkinglots,causeofwhichisthevar

3、iousdefectsofthemanagementofparklots.Inthisproject,theundergroundparkinglotsinCBDofBeijingareusedastheresearchtarget,andthewageearnerswhohaveparkingneedsinthisareaaresetasresearchcrowd.Thus,theparkinglotallocationandpricingmodelisbuiltforoptimizing.Thisresearchprojecthasthr

4、eepurposes.First,alleviatingthefinicialburningofconsumersbyapproriatepricingontheparklots.Second,risingtheefficiencyoftheparkinglotsinordertolightenthetrafficjaminBeijing.Thrid,Improvingprofitofoperators.Thisprojectfirstinquaresaboutthecurrentsituationandthemajorconflictsof

5、theparkingindustryofBeijingCBD,bypersonalinterviewsandquestionnairesurvey.Bythedatacollected,thechoosingbehaviorsareanalyzedbyestablishingadiscretechoicemodel,inordertoestimatetheundergroundparkinglotdemand.Then,twodistinguishedoptimizingmodelsareestablishedandtheoretically

6、analyzed,bydividingtheparkinglotsintoarrangementadjustableandarrangeinadjustable.Last,theimpactontheprofitandpricingbyvariousfactorsinthemodelispredictedbynumericalsimulation.Themajorconclusionsare:(1)Themodelproposedinthisprojectiseffective,whichcanincreaseutilizationrateo

7、fparkinglots,lowerpriceofundergroundlongrentparkingspaceandimproveprofitofoperatorssimultaneously.(2)OptimalpricingoflongrentparkingspacesiscontributedbydecisionmakersIIAbstractanddifferenttypesofparkinglots.However,theactualpricingrangeisdeterminedbytherelationbetweensuppl

8、yanddemand.(3)Increasingdemandplayanessentialroleonimprovingtheprofitearnedbytheop

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