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1、ABSTRACTAtpresent,Manycountriesarecurrentlyconsideredastheanimationindustryinthe21stcenturythemostdevelopmentpotentialofculturalandcreativeindustries.Chinahasahistoryof80yearsofanimation,earlyinthecartoon"MonkeyKing","PrincessIronFan"forthetable"ChineseSchool"hasbeenoutofthecountr
2、y,contributetothedevelopmentoftheglobalanimation,butbeginninginthe1990sthedevelopmentoftheroadgoveryslowdomesticanimation,animeoutstandingforeigncountryalmostexclusivelyanimationmarket,whyfromanimepowerhouseovernighthadbecomedepressedtoday'sstatusquo?Competitivenessofdomesticanima
3、tionplummetedwhy?HowtogetoutofChina'sanimationrenaissanceoftheroad?ThispaperarguesthattheshortageoforiginalityisreallyrestricttherootofChineseanimationcompetitivenesslies,lackofcreativity,technology,acompleteindustrialchainandintellectualpropertyprotectionhasbecomeboundbydomestica
4、nimationdevelopmentoriginalityofthefourelements.ThispaperwillaffectthedevelopmentofChina'sanimationoriginalityofthefourelementsasastartingpoint,in-depthanalysisofChina'sanimationindustryfromanimepowerhouse.Inthispaper,theliterature,comparativeanalysis,questionnaireandSWOTanalysis,
5、combinedwithdomesticandforeignanimationspecificexamplesanalysis,lackoforiginalanimationistherealrootcauseoftheforceofChina'sanimationindustryuncompetitive.Byexaminingtheoriginalityofthefourelementsofanimation:creative,technical,industrialchain,intellectualpropertyprotection,thedom
6、esticandanimedocomparativeanalysisstudiesindicatedomesticanimationwiththeUnitedStates,Japananimationpowerhousegapinallaspectsoforiginality.Fromtheperspectiveofaclearunderstandingofthestatusquo,wereputforwardrelevantcountermeasuresandsuggestionsonthegovernment,market,IIbusiness,the
7、fourfactorsofproductionlevels.Asasolutioncanreallyenhancetheoriginalityoftheanimationindustry,soastoenhancethecompetitivenessofdomesticanimation,theearlyrealizationofChina'sanimationrenaissanceoftheroad.Keywords:Animationindustry;originality;creativity;competitivenessIII目录摘要......
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