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1、THERESEARCHOFORPORATIONSTRATEGYANDMODEFORYCORPORATIONEXPLORINGUSMARKETABSTRACTWiththedevelopmentofChina'spetproductsindustry,ourproductionprocessesandskilllevelsaregraduallyapproachingthelevelofdevelopedcountriesintheworld.Onlybywayofforeignagentsanddistrib
2、utors,thedevelopmentofChina'spetindustrywillmeetpartiallimitationsinthecomingfuture.Manycompanieswanttobeabletocustomizeinternationaloperationsinordertogetmoreprofitsintheindustry.Therefore,fortheChinesesmallandmediumsizedenterpriseslikepetequipmentcompanie
3、s,duringtheprocessofexploringinternationalmarket,howtoformulatetheoperationstrategyandoperationmodelfittingfortheenterprisesthemselvestodifferentmarketsbasedonthecompanycompetitivestrategy,inordertosolvetheproblemsexitinginthedevelopmentofinternationalopera
4、tion,whichhasimportantpracticalsignificanceforsmallandmediumpetenterprisestoachievecomprehensiveinternationaloperations.ThisthesisexampledfromthedomesticYPetequipmentcorporation’sexpectationtoestablishsalesanddistributioncenterintheUnitedStatesinordertoexpl
5、oringUSmarket.Firstofall,theauthorcombinedwithYPetCorporationFiveForcesModel，SWOTanalysisofthemarketenvironmentintheUnitedStates-depthdataanalysisandmultidimensionalBCGmatrixtodeterminethefeasibilityofestablishingsalesandlogisticsdistributioncenterandtheobj
6、ectivesofAmericanmarketsproductspromotion,aimedtodecidethefeasibilitytoestablishsalesanddistributioncenterinUSandthecompetitivestrategyinUSmarketexploring.Then,withcompetitivestrategyobjectives,thisthesisanalyzedenterpriseoperationcompetitivefactor,foundope
7、ratingstrategyproblems,suggestedanddevelopedappropriateoperationstrategypolicy,andintheendlocatedoperationstrategyofthecompany.Finally,inoperationmodes,thisthesisclassifieddifferenttypesofproductsavailableindifferentwaysaccordingtotheproductsupplymodesandpr
8、oductcharacteristicsclassification,andsuggestedthecorrespondingstaticanddynamicsupplychainmodedesigningandselectionmethods,soastodynamicallycoordinatewiththeenterpriseoperationstrategy,greatlyreducethe
