资源描述：
《互联网保险经营发展问题研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、ABSTRACTABSTRACTThedevelopmentofInternettechnology,networkeconomyhasbecomeaneweconomicgrowthpointoftheworld,therapiddevelopmentofelectroniccommerce,networkemergeasthetimesrequireinsurance.China'sInternetinsurancepremiumbythebeginningof2009,withanannualgrowthrateof100%increase,to2013,thepremiuminc
2、omegrowthof634.85%.Atthesametime,theoperatingplatformisalsoconstantlyevolving,growingtomeetthedifferentneedsofconsumers.Internetinsurancewillhelppromotethefurtheroptimizationoftheorganizationalstructureofinsurancecompaniesinourcountry,andacceleratethetransformationofdevelopmentmodeoftheinsurancei
3、ndustry,improvethecompetitivenessoftheindustry.However,duetothelagofrelevantsystem,resultingintheprocessofInternetinsurancebusinessdevelopment,becausethesystemisnotperfectandthebusinessisnotstandardizedcausedproblemssurfaced,primarilybecauseofregulatorypolicyisnotperfectandtherearecausedbyvacuumf
4、ield.Inthispaper,thepopularityoftheInternetfromthisbackground.EffectsofthischangeinconsumerbehaviorresearchonTransformationoftheinsuranceindustrysalesmodel,consumersareincreasinglyturningtopromotetheroleofonlineconsumerdemandforinsurance.OnthebasisofthecombinationoftheInternetinsurancedevelopment
5、intheworld,analyzestheinfluenceoftheInternetinsurancefromtheperspectiveofmacroeconomicenvironment;combiningwiththeexistingInternetinsuranceoperations,analysisofadvantagesanddisadvantagesofthesemodelsfromthemicroangleofoperation.Atthesametime,throughtheanalysisofspecificcases.Themainmeasurestakenf
6、romtheinsurancecompanyoftheyear,andtheInternetbusinessfromthegeneralmerchandisesalesthatoccurredintheprocessofsellingfinancialproductsforsomeofthetraditionalinsurancesalesmodeltransformationtocarryontheanalysis.Itisundeniable,especiallyInternetcompaniesintheinnovationofinsurancesalesmodel,achieve
7、dveryattractpeople'sattentionscores,andwalkinfrontoftheinsuranceenterpriseinmanyways.Theinnovationofthispaperliesintheinsurancebusiness,theInternetasanewthing,theimpactoftheInternetontheinsurancebusinessinallaspects.Ch
