商务英语综合教程学生用书第三册课件彭青龙 ISBN9787811346237第三册第8课.ppt

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1、UnitEightMonopoly商务英语综合教程第三册Whatdoes“Googopoly”mean?LearningObjectivesTounderstandthedefinitionofmonopoly;TostudyintohowDeBeerscontrolledtheworldmarkets;ToseewhyStarbucksisdeemedanti-competitiveandmonopolistic;Toknowtheimpactofmonopolyonfreecompetitioninthema

2、rket;Toacquiretheme-relatedwordsandexpressionsandapplytheminrealsituations.UnitEightMonopolyLead-in1TextA2TextB3ExercisesandQuiz4LearningPointsLookatthepostersofDeBeersanddiscusswhatkindofbrandimageitwantstocreatethroughtheseadverts.ThankyouBob.ThankyouLord.A

3、ndshethoughtsthesethingsonlyhappensintheMovies.Lead-inShewantsyoutospendmoretimewithher.Youwantmoretimeforfriendsandbeer.Negotiate.Shealreadyknowsyouloveher.Noweveryoneelsewilltoo.Youlefthandseesredandthinksroses.Yourrighthandseesredandthinkswine.Yourlefthand

4、believesinshiningarmor.Yourighthandthinksknightsareforfairytales.Yourlefthandsays,“Iloveyou.”Yourrighthandsays,“Iloveme,too.”Womenoftheworld.Raiseyourrighthand.TextATheDeBeersStory:ANewCutonanOldMonopolyOrthodoxJews东正教犹太教徒Antiapartheid反南非官方种族隔离制度的SupplierofCh

5、oice优先供货方案Sightholder看货商AngloAmericanPLC英美资源集团Cross-holding交叉持股CulturalNotesphilanthropyrelinquishunveilmonopolysupplantunprecedenteddifferentiateintegritydisseminateallayWordstoDrillStructuralAnalysisPartsParasMainIdeaPartIParas.1~2NickyOppenheimerdelivereda

6、nepitaphforhisfather,HarryOppenheimer,theformerchairmanofDeBeers.PartIIParas.3~4NickyOppenheimerdeclaredtorelinquishitsmonopolyoverdiamondsupplyandreplaceitwithastrategycalled“SupplierofChoice”.PartIIIParas.5~8Todominatetheworldmarketsofdiamond,DeBeerscontrol

7、leditssupplychainthroughCSO,togetherwithitssistercompany,AngloAmericanPLC.PartIVParas.9~13GaryRalfe,themanagingdirector,used“theSupplierofChoice”asastrategyforbrand-buildingandtookmoreinterestinmanagingitsdiamondsupplynetwork.PartVParas.14~16DeBeerswillhaveto

8、facethechallengeoftransformingfromanoldmonopolytoabrand-savvyenterprise.1.Whydomostpeoplebuydiamondrings?2.Nowadays,itisquitepopularforpeopletobuydiamondringson-line?Isitsafe?Isbuyingdiam