商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第5课.ppt

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1、UnitFiveCreationofCorporateCulture商务英语综合教程第四册What’syourunderstandingofthedefinitionofcorporateculture?Corporatecultureisatermusedtodescribethecollectivebeliefs,valuesystems,andprocessesthatprovideacompanywithitsownuniqueflavorandattitude.LearningObjectives:Toknowwhatcorporatecultureis;Toknowtherepr

2、esentativesloganswhichindicatethecorporatecultureofsomeworldfamouscompanies;Tousetheme-relatedvocabularyandexpressionsinrealsituations.1PartI:Lead-in3PartIII:ExerciseandQuiz2PartII:TextALearningPointsLead-in1)Nike2)KFC3)Honda4)Anycall5)Adidas6）Lining7）IBM8）MicrosoftslogansofthecompaniesJustdoitTheP

3、owerofDreamsTalkPlayLoveImpossibleisnothingAnythingispossibleNobusinesstoosmall,noproblemtoobigWheredoyouwanttogotodayWedochickenrightAtthefoundationofanycompanyculturearethestandardsthatgoverntheoperationofthebusiness.Thisbasicorganizationalculturemakesitpossibletodevelopotherlayersofcorporatecult

4、urebasedonthesefoundationalfactors.TextA：FromFactorytoFamily:TheCreationofaCorporateCulturalNotes:Corporatecultureisamicrocosmandanintegralpartofthenationalculture,andtheCorporateculturealsorepresentsthecharacteristicsofthecountry.corporatecultureindifferentcountriesWordstoDrill:anachronisticenlive

5、narrayepitomizeextoltouttangiblesubordinatesemiprivatefamilialsootyventilationannexsemicircularPartsParagraphsMainIdeasPartⅠPara.1~3theintroductiontoLarkinCompany.PartⅡPara.4~12thepresentationofthecompany’suniquecorporateculturewhichonceplayedanessentialpartforthegloryofthecompany.PartⅢPara.13Epilo

6、gue:aftertheboom,thecompanyunderwentthedecline.StructuralAnalysisQuestionsforDiscussion:Whatdoyouthinkarethefunctionsofcorporateculture?WhatdoyouknowaboutthestatusquoofcorporatecultureinChina?TranslationExercise1.Wearecommittedtobuildourownbrands,tocreateauniquebusinessphilosophy，corporateculture,a

7、ndtoguidethecompany'sgrowthwithcorrectconcept.2.Culturecandriveandacceleratethedevelopmentofeconomy,whereasthedevelopmentofcorporatecanhastenthecreationofmoreadvancedandsplendidenterpriseculture.Translation