商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第1课.ppt

《商务英语综合教程学生用书第四册课件PPT彭青龙978 781134 626 8第四册第1课.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、UnitOneFranchiseBusiness商务英语综合教程第四册Discussion:Areyoufamiliarwiththefollowing?Whatdotheyhaveincommon?LearningObjectives:Toknowwhatfranchisemeans;Toappreciatetheattractionoffranchisebusinesses;Tounderstandthefactorsleadingtosuccessfulfranchisebusiness;T

2、ousetheme-relatedvocabularyandexpressionsinrealsituations.LearningPointsPartII:TextAPartI:LeadinPartIII:TextBPartIV:QuizCulturalNotesWordstoDrillStructuralAnalysisQuestionsforDiscussionTextA:MakingYourFranchisetheNextMcDonald’sMcDonald’s:麦当劳BurgerKing:汉

3、堡王PR(PublicRelations):公关BigMac:巨无霸FiletoFish:麦香鱼RonaldMcDonald:麦当劳大叔CulturalNotes:WordstoDrill:sufficelockstepderailprospectiveviralinculcatefortitudeundifferentiatedhurdleemulateStructuralAnalysisPartsParagraphsMainIdeasPartIParas.1-2Manypeopleaspireto

4、dominatetheworldinbusinessfieldandMcDonald’sisapioneer.PartIIParas.3~33Tentipsonhowtomakeyournewfranchiseamassivesuccess.PartIIIPara.34Rightplanningcanleadtosuccessinfranchisebusiness.Haveyouthoughtofopeningafranchisestoreonline?Whatarethebenefitsandcha

5、llengesyoumayencounterforsuchabusiness.QuestionsforDiscussion:WhatarethequalitiesofasuccessfulfranchisorsuchastheMcDonald’s?TextB:25YearsofFranchisinginIreland1.CulturalNotes---IrishFranchiseAssociation;PizzaHut;GodfathersPizza2.WordExplanation---credit

6、crunch;doom&gloom;turnover;learningcurve;indigenous;viability3.Assignment---OralReportQuiz:BlankFilling:Completethefollowingsentenceswithwordslearnedinthisunit.Thefirstlettershavebeengiventoyou.1.Hehasboughtaretailf________underthebrandnameofFamily-Mart

7、.2.Mostpeopleholdthatmanisbasicallygood.However,someareagainstthisp________.3.F________iscourage---gutsnotonlyincombatbutinpursuitoftherightpathdespitegreatrisks.Quiz:BlankFilling(con.)4.Nomurdererwillbeabletod________apeaceprocessthathasthesupportofthe

8、vastmajorityofthelocalpeople.5.TheLondonOlympicsaregoingtofocusmanycurrentandp________NBAfansonbasketballandit’sgoingtomakebasketballshineasasportofpassion,intensityandteamwork,andagreatdealofdiversityandinclusiveness.Theme-relat