国际贸易理论与实务双语教程课件傅龙海等 ISBN9787566309440 PPT11第十一章 商品的价格.ppt

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1、Chapter11PriceofCommodity商品的价格Lesson1Pricing价格的掌握1.CorrectlyImplementPricingPrinciples1)Determinetheappropriatepriceonthebasisofinternationalpricecombinedwithourpurchasingintention2)Pricingshouldtakeintoaccountothercountries’policiesandregionalrulesinordertomaketheinternationaltradingconfo

2、rmtodiplomacy.3)Pricingshouldcombinewithpurchasingintention:Thedeterminedpricecanbeslightlyhigherorlowerthantheinternationalprice.Thecoreprincipleisthatpricingshouldbeinlinewiththeinternationalprice.2.PriceComponentsofExportCommodities出口商品价格构成2.1FourComponents出口商品单价的四个组成部分Thepriceofexportc

3、ommodityiscomposedoffourindispensableparts:PricingCurrency,UnitsofMeasurement,UnitValue(Price),TradeTerms.Forinstance,USD100/MTCIFHAMBURG.2.2ComponentsofFOB,CFRandCIFFOB、CFR、CIF三种贸易术语的构成PriceofFOB=PurchaseCost+DomesticCost+NetProfitPriceofCFR=PurchaseCost+DomesticCost+OverseasFreight+NetPr

4、ofitPriceofCIF=PurchaseCost+DomesticCost+OverseasFreight+OverseasInsurance+NetProfit3.ExportExchangeCost出口换汇成本3.1Definition定义ItreferstotheamountofRMBrequiredforaunitofforeigncurrencyofcertainexportcommodity.3.2Formula计算公式3.2.1TotalExportCost出口总成本TotalExportCostiscomposedofpurchasecost,dome

5、sticcostandexporttax,whichmeansthetotaldomesticcostpaidbyforeigntradeenterprisesforexportcommodities.Theexportcostpriceiscalculatedonthebasisoftotalexportcost,excludinganyoverseascost;Transactionpriceofexportsincludesoverseasfreight,insurancepremiums,andcommissionsetc.3.2.2ExportForeignExc

6、hangeNetIncome出口外汇净收入ExportForeignExchangeNetIncomecomprisestotalexportforeignexchangeexcludinglaborcostandothernon-tradeforeignexchange(freight,insurancepremiums,andbankingcharges).FOB–ForeignExchangeNetIncomeCIF–ForeignExchangeNetIncomeexcludingfreight,insurancepremiumsandcommissions3.2.

7、3OverseasCost国外费用OverseasCostmainlycomprisesOverseasFreight,OverseasPremiumsandCommissions.主要包括：国外运费（装运港――目的港运费）、国外保费、佣金3.2.4RelationshipamongVariables各变量之间的关系ExportExchangeCostisdirectlyproportionaltoTotalExportCostandinverselyproportionaltoExportForeignExcha