国际贸易实务英文版课件帅建林 ISBN9787810789561 PPT帅ch12 13.ppt

国际贸易实务英文版课件帅建林 ISBN9787810789561 PPT帅ch12 13.ppt

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时间:2020-03-04

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1、Negotiationsareusedasmeansofdecidingthetermsbywhichacompanymayinitiate,carryon,orterminateoperationsinaforeigncountry.Theyhavebeenextendedtootheroperatingarrangements,suchaslicensingagreements,debtrepayment,andlarge-scaleexportsales.Thesalescontractoffers

2、guidelinesfortheinternationalbusinesspractice.Butbeforeabusinesscontractisconcluded,muchworkhastobedoneinbusinessnegotiation.Andbeforeweundergobusinessnegotiation,wealsoneedtomakesomepreparations.1PreparationbeforeBusinessNegotiationBeforebusinessnegotiat

3、iontakesplace,thesellershouldmakecarefulpreparations.First,heneedstomakemanyinvestigationsabouttheinternationalmarket.Heistoinvestigatethemarketofhistargetcountry,thatis,thecountrytowhichheintendstoexporthiscommodities.Differentcountrieshavedifferentpolit

4、icalsystems,differenteconomicandbusinesssituations,anddifferentcustomsandpreferences.Itisnecessarytoknowsomethingaboutthem.Theexportershouldalsoknowsomethingaboutthemarketofthecommoditiestowhichhewantstoexport.Heneedstoknowifhiscommoditiescanhavegoodinter

5、nationalmarket,andhowmuchhemayofferforthegoodsheintendstoexport.Further,hehastomakesomeinvestigationsabouthiscustomerssoastoknowhisscope,hiscapabilityofbusinessoperation,hiscreditstatus,etc.Thentheselleristomakecarefulmarketingplans.Insodoing,heshouldhave

6、agoodunderstandingofthegoodshewantstoexport,suchasthequantityhecansupply,thequality,varieties,necessarytechnology,storage,transportationandothersabouthisgoods.Also,heshouldmakesurewhetherhecanhavethepermissionofthegovernmentfortheexportofhisgoods.Ifthegoo

7、dsheintendstoexportareunderthegovernmentcontrol,heshouldmakesurewhetherhehastherequiredexportquotaandlicense.Withsuchinformation,heundertakestomakehismarketingplan.Theplanshouldbesomadeastotellpeoplethedomesticsupply,thedemandofinternationalmarket,thetarg

8、etcountryorcountries,thecustomers,thetradingmethodstobeadopted,priceofthegoods,paymenttermsandanticipatedprofit,etc..Further,theexporterusuallymustdosomepopularizationsoastohavebusinesscontacts.Hecandosobycreatingad

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