国际贸易实务英文版课件帅建林 ISBN9787810789561 PPT帅ch9.ppt

《国际贸易实务英文版课件帅建林 ISBN9787810789561 PPT帅ch9.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Chapter9TermsofPriceWhatIsPrice?Priceistheamountofmoneythatisneededtoacquiresomecombinationofaproductanditsaccompanyingservices.Priceisalsoacriticalingredientinconsumerevaluationoftheproduct.Pricingmeansaseriesoftechniquesrelatingtoasingleproductoragroupofproducts9.1PriceElementsCo

2、ststructureFactorconsiderationsinPricingCostStructureCostofproductionSellinganddeliverycostsCustomsdutiesCostofProductionThesumofthecostsofmaterials,fabricatingand/orotherprocessingemployedinproducingthemerchandisesoldinahomemarketortoanothercountrytogetherwithappropriateallocation

3、sofgeneraladministrativeandsellingexpenses.SellingandDeliveryCostsFixedcosts:salesmen’ssalariesetc.Variablecosts:packaging,transport,commissions,advertisingandsalestripexpenses,insurancepremiumetc.CustomsandDutiesCustomsdutiesaretaxedimposedbyagovernmentontheimportorexportofproduct

4、sorservices.Theyshouldbetakenintoaccountwhenthepriceisset.FactorConsiderationsinPricingIPrinciplesforsettingtheprice1.Thepriceonthebasesofthepriceintheinternationalmarket.2.Pricesvarywithregionsandcountriesaccordingourforeignpolicies3.Thepriceshouldbesetaccordingtothemarketingpurpo

5、ses.4.WatchthechangeofsupplyanddemandrelationshipandthetrendofrisingorfallingofthemarketpricesIIConsiderationoffactorsaffectingtheprices1.  Qualitiesofthegoods2.   Distanceoftransportation3.   Placeandtermsofdelivery4. Changesofdemandaccordingtotheseasons5.  Quantities6.Termsofpaym

6、entandfluctuationsoftheexchangerates9.3PriceCalculationsConversionofmajortradetermsCalculationofthecostConversionofMajorTradeTerms已知FOB价求（1）CFR价=FOB价+国外运费FOB价+国外运费（2）CIF价=----------------------------------1-保险加成X保险费率已知CIF价求（1）FOB价==CIF价X（1-保险加成X保险费率）--国外运费（2）CFR价==CIF价X（1—保险加成X保险费率

7、）已知CFR价求（1）FOB=CFR—国外费用CFR价（2）CIF价=------------------------------1-保险加成X保险费率已知CFR价求（1）FOB=CFR—国外费用CFR价（2）CIF价=------------------------------1-保险加成X保险费率国内总成本＝进货成本＋国内费用＝700×500＋1000＋400＋600＋900＋10×100＝353900元单价＝353900÷500÷8＝88.475美金／打FOB价＝88.475＋88.475×10％＝97.3225美金CFR价＝FOB价＋国外运费＝97.

8、3225＋0.6×0.6×0.5×125÷50打＝9