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1、Unit1GlobalizationUnit1GlobalizationAwiderangeofinfluencessurroundingbusinesscanaffectorganizationaldecision-making,strategies,processandperformance.Knowledgeandreviewofthesedriversofchangeinbusinessenvironmentareveryimportanttocompanies.Themostcommonformo
2、fthisreviewisSTEPanalysis.InsomecompaniesthisiscalledPESTanalysis.InbothcasesthecharactersrepresentSocial,Technological,EconomicandPoliticalenvironment.Today’sbusinessenvironmentischaracterizedwiththeincreasingconnectivityofeconomiesandwaysoflifeacrossthew
3、orld,namely,globalization.Thetermglobalizationreferstoincreasingglobalconnectivity,integrationandinterdependenceintheeconomic,social,technological,cultural,political,andecologicalsphere.Tradeglobalizationisthetendencyofinvestmentfundsandbusinessestomovebey
4、onddomesticandnationalmarketstoothermarketsaroundtheglobe,therebyincreasingtheinterconnectednessofdifferentmarkets.Globalizationhashadsignificanteffectonbothinternationaltradeandculturalexchange.Unit1GlobalizationLead-inTextATextBRealLifePracticePracticalW
5、ritingKnowledgeLinksTimeforFunReferenceReading1ListeningYouwillhearaninterviewinwhichJenniferwastryingtogetajobinJohnson’scompany.Listentotheconversationandchoosethebestanswer.Unit1GlobalizationLead-inPositiveEffectsofGlobalizationNegativeEffectsofGlobaliz
6、ationGlobalizationisthewaytoabetterfuture:Globalizationisresponsibleformanysocialproblems:offeringgainsthroughspecializationofferingopportunityfordevelopingcountriestoraisetheirlivingstandardshighunemploymentintheindustrializedworldpressureonwagelevelspres
7、entinstabilityinfinancialmarkets2SpotDictationPart1Listentothespeechandfillinthetable.Unit1GlobalizationLead-inFactorsThatHaveBoostedtheDevelopmentofGlobalizationSupportingDataIn1945,aflightfromMelbournetoLondonwouldhavecost________________________________
8、________________,whileinthelate1990s,itwouldcostabout________________________________.In1930,aphonecallfromNewYorktoLondoncost__________________________,whiletodayitcosts___________________.somethingliketwoye
