商务英语函电 教学课件 作者 王维平chpater 2chapter 2.ppt

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1、Chapter2EstablishingBusinessRelationsContentsLearningAims1BackgroundInformation2CaseStudy3Homework4LearningAimsHaveaconceptofhowtoestablishbusinessrelationswithprospectivedealers;Knowthestructureoflettersontheestablishmentofbusinessrelationsaswellasrelatedtermsandusefulexpressions

2、;Acquaintyourselveswithsomenamesoftoys;Learnhowtoanalyzecasesandwritelettersontheestablishmentofbusinessrelations.ChannelsforObtainingInformationAboutProspectiveDealersSearchengineB2BwebAttendanceattradefairsandexhibitionsTradedirectoryRecommendationbyabusinessfriendorclientIndust

3、ryforum/BBS/bulletin/boardChannelsforObtainingInformationAboutProspectiveDealersAdvertisementsCommercialcounselor’sofficeinforeigncountriesChamberofcommercebothathomeandabroadceramicdinnerwareCansendtheceramicdinnerwarecatalogsandpriceliststous?Wewouldliketoimportthisproduct.Thema

4、jorexporterpleasecontactus.Lookingforwardtohearinggoodnews!UniqueInternationalTradeCentre(澳大利亚)computerhardwaresIwouldliketobuycomputerhardwares,Ifyouareasupplierofthisproduct,pleasecontactusassoonaspossibleandprovidedetailsoftheproduct.omamadannenterprise(加纳)motorcyclehelmetsWeAr

5、eSeekingBestSuppliersOfmotorcyclehelmets.IfYouAre,PleaseContactUsAsSoonAsPossible.Wehopethatourlong-termcooperation.spiritmotorycles(南非)lettersonestablishingbusinessrelationsThesourceofinformation(howyoulearnedofthiscompany);Briefintroductiontoyourowncompany(linesofyourbusiness,l

6、ittle“advertising”onyourproductsorservice);Theintentionofwritingtheletter;Askingforprovidingproductliterature;Expressingtheexpectationofcooperationandearlyreply.Case1Case2Case3Case4Case5Case6CaseStudyCase1宁波兴隆公司成立于1990年，主要从事电子玩具的生产与出口，从阿里巴巴网站得知澳大利亚悉尼约翰·史密斯公司想购买电子玩具，于是去函表达与之建立业务关系的

7、愿望。Keypoints从事电子玩具的生产与出口从阿里巴巴网站得知想建立业务关系UsefulExpressionslearnfrombeinthemarketforelectronictoys4.specializein5.competitiveprice6.makeaquotation7.submitaquotation8.specificenquiry1.从…获知2.想要购买3.电子玩具4.专门从事5.具有竞争力的价格6.报价7.提交报价8.具体询盘UsefulExpressions9.businessrelations10.establishbusi

8、nessrelationswith9.业务关系10．与…建立业务关