商贸英语会话第二版课件许进 ISBN9787566306111 PPTUnit 5 on price.ppt

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1、BusinessEnglishConversation商务英语会话Unit5NegotiatingI.OnPriceLearningObjectivesunderstandandexplaintheimportanceofpricenegotiationlistatleastthreefactorsinvolvedinpricenegotiation.comprehendandusebasicvocabularyandexpressionsrelatedtopricingdevelopskillstonegotiateoncommonpro

2、blemsofprice:tosuggest,refuse,compromiseandacceptpriceaccordingtothepracticalsituationImportant&DifficultPointsCommonfactorsandusualskillsinvolvedinpricenegotiationThefactorsthataffectpriceExpressionsandpatternsondiscussingpriceTeachingProceduresStep1Warming-upPracticeStep

3、2BackgroundInformationStep3Presentation&ComprehensionStep4Imitation&PracticeStep5SummarizingontheKeyPointsStep6FurtherDevelopmentStep7ConsolidationPracticeStep8Comment&AssignmentWarming-upPracticeWorkingroupsanddiscussaboutthefollowingquestions.1)Whatistheroledemandplaysin

4、pricenegotiation?Couldyounameafewfactorsthataffectthedemandinthemarket?2)Whatistherolesupplyplaysinpricenegotiation?Couldyounameafewfactorsthataffectthesupplyinthemarket?BackgroundInformationTheessenceofnegotiationisthatitisnotaboutwinningorlosing----itisaboutstrikingadeal

5、whichissatisfactorytobothsides.Agoodoutcomeinnegotiationisoneinwhichbothsideswin.Atradingrelationshipshouldbemutuallybeneficialtobothsidesandoughttobegivenseriousconsiderationwheneveragreementsarestruck.BusinessnegotiationshouldnotbeaneventwithawinnerandaloserHowever,thisd

6、oesnotmeanthatpricenegotiationshouldbedoneinapeace.Actually,win-winpolicyisonlytheidealsituationwesetoutfor;intheprocessleadingtoit,wearealwaysconfrontedwithroundsofpricenegotiation.Presentation&ComprehensionMajorcurrenciesininternationaltradingandcomprehensionofthedialogu

7、e.Imitation&PracticeSummarizingontheKeyPoints1.Tohelpyoupushthesales,we’llagreetoreduceourpriceby3%.2.Inviewofourgoodcooperationinthepast,weacceptyourcounter-offer.3.Ifyouorderislargeenough,we’repreparedtoreducethepriceby3%.4.Foragoodstarttoourbusinessrelationship,we’llgiv

8、eyoua3%reductionthistime.AgreetoreducethepriceUsefulexpressionsforpricenegotiationSummari