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1、GROUPON:MARKETINGMODEL1.WhatisaGrouponmarketingGrouponmarketingisaserviceconceptthatproposedbyWuguGrouponnetwork.Theaimistobuyitemsforbusinessestoprovideaplatform,alsoprovidesbusinesseswithpublicityandpromotionchannels.XiayiwhoisastaffofWugugroupnetworksaid:thebiggestcompetitionisthecompetit
2、ivebusiness;themarketingcompetitionisreflectedinthevalueofGrouponmarketing.Customersatthesametimebringvaluetobusinesses.Forexample,duringtheeventaredoingbusinesswiththepromotionandconsumersbuytheirproductsafteruseofthewordofmouthpromotionpurchase.Thisisaveryeasytoaccepttobusiness.Theprojecto
3、fagoodGrouponmarketingisthemostattractivetoconsumers.Grouponnetworksurvivalistheamountofsitemembersbuy.Ifyoujustbuythemerchandisetoofferconsumersqualityproducts,lowprices,goodservice,Grouponmarketingwillgostepbystep.2.GrouponsprocessofgrowthGrouponhasarrivedinChina.OnMarch16ththeonline-coupo
4、nfirm'snewsitethere--ajointventurewithTencent,thecountrysbiggestinternetcompany--beganofferingdailydealssuchas75%offtheregularpriceofatriptoanindoorhot-springsresort.InitialsignswerethatChineseconsumerswillrushtosnapupGrouponoffers,astheyhaveinmanyotherpartsoftheworld.In2009Grouponwasavirtua
5、lnobody,confinedtojust30Americancities,with120employees,2msubscribersandjust$33minrevenues.Bytheendof2010ithadbecomeaglobalsuccess,withmorethan4000staff,51msubscribersin565citiesworldwideand$760minrevenues.Thebasicideaisnothingnew.Consumerssignuptoreceiveoffersfromlocalfirmsbye-maileachday,r
6、angingfromrestaurantmealstopole-dancinglessons,atdiscountsofupto90%.ButGrouponmadevirtualcoupon-clippingexcitingby,first,havingoffersexpireafterjustafewhoursand,second,cancellingthemiftheydonotattractaminimumnumberofbuyers.Althoughthisrarelyhappens,itinducesbuyerstospreadthewordamongfriendsa
7、ndfamily,boostingtheuptake.Thedailyfrenzyhasalreadyspawnednewphrases,suchasGrouponanxietythepreoccupationandfeelingofanxiousnessandnotbeingabletosleepknowingthatanewGrouponwillbereleasedafter1a.m.,accordingtoTheUrbanDictionary,awebsitewhichtrackssu
