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1、EconomyhotelmarketingsurveyEconomyhotelisalsocalledthelimitedservicehotel,itisprovideaccommodationforthemainfunction,withpreferentialpricesandqualityserviceasthemainsellingpointofthehotel,itscharacteristicisclean,comfortable,affordable,convenientandsafe,andsoon.Economyhoteli
2、nthehardwarefacilitiesonlyprovidesomebasicfacilitiessuchasthesmallrestaurant,buttheroomisnotworsethanstarhotelstandard,atpresentourcountryeconomyhotelstandardroomisincommonly100yuanto300yuan/day.Budgethotelsarefacingthemainconsumptiongroupisonholidayofworking-classfamily,gov
3、ernmentofficials,andgeneralbusinesspeople,students,etc.Generallyadoptchainoperation,franchiseandotherformstorealizebrandextension.Economyhotelinthewesterndevelopedcountrieshaveisamatureofthehotelbusiness,andhassetupafileinthelocalmarkettendstobesaturated,inwesterndevelopedco
4、untries,economyhotelnumberaccountforover70%ofthenumberofthehotel,andinourcountry,theproportionislessthan10%,itisobviousthatChina'seconomyhoteljustintheearlystagesofdevelopment,therearealotofdevelopmentspace.Duetothechangeofthesystemandthemarketdemand,upscalehotelisataprofitm
5、idpointischanged,thefoundationoftheeconomyhotelwillbecomethefocusofrecenthotelindustryfield,containsahugebusinessopportunities,andthehotelindustryinthepatternofcompetitionwillalsochangeaccordingly.Inrecentyears,alongwiththeincreaseofleisuretourismandbusinessactivities,sotour
6、ismaccommodationdemandgrowsdaybyday,becausetheeconomyhotelhasinvestmentreturnperiodisshort,big,strongabilitytoresistriskfactorssuchasmarketdemand,hasattractedalargenumberofinvestorstoenterthisfield.Notonlythedomesticeconomyhotelopening,internationalhotelgiantalsonoticedthism
7、arketspace,andrapidlyonalargescaleinChina"enclosure".Withtheenlargementofthescale,thedevelopmentofChina'seconomyhotelalsoappearedsomeproblems,suchasblindinvestment,competitionmeansasingle,homogeneity,managementconceptisnotclear,andsoon,especiallythelackofeffectivemarketingmo
8、deandstrategy,sothatanincreasingnumberofeconomyhotelinafterthecompletionoft
