Z银行的发展战略研究.pdf

《Z银行的发展战略研究.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、中文摘要加入世界贸易组织之后，我国逐渐取消了对外资银行经营业务的限制。这种做法不仅有助于加速世界经济的融合，促进外资银行的发展，还会给中资银行带来严峻的挑战。作为大型国有商业银行，Z银行如何在竞争激烈的国际市场上占据主导地位显得尤为重要，当务之急就是调整经营发展战略，迎合国际市场经济的发展趋势，进而提高自身的核心竞争力。纵观国内外金融业的发展历程和经营现状,通过对相关基础理论知识研究和Z银行现状与内外部环境的分析为基础，从Z银行的发展战略角度出发，提出Z银行存在的一些问题,总结出影响Z银行战略发展的原因，然后运用PEST分析与SWOT分析矩阵进行分析,围绕企业使命进行战略选择，并进

2、一步提出了Z银行战略实施的保障。关键词:Z银行；SWOT分析；发展战略-I-AbstractAfterChinaaccededtotheW.T.O.,accordingtotheopenbankingcommitments,therestrictionofaspectsasmanagementfunctionandareaestablishmenttoforeignbanksisphasingout,thiswillpromotethespeedydevelopmentofservicemarketofbankingindustry,inthemeantime,Chineseban

3、kswillfaceintensecompetitionandchallenge.Zbank,asthelargenationalcommercialbanks,adjusttherunningstratagemsystemsoastowinchallenges,whichhasbecomeaseriousurgentproblem.ThroughoutthedevelopmentcourseandmanagementsituationoffinancialsysteminChinaandforeigncountries,fromthestudyofrelatedbasictheo

4、reticalknowledgeandtheanalyzebetweenZbank’scurrentsituationandinternalandexternalenvironment,asksomequestionswhichZbankexistsfromthestrategyangleofthedevelopmentofZbank,andsummarizethereasonsthataffectonZbank’sstrategicdevelopment.Then,makeanalyzebyusingPESTanalysisandSWOTanalysismatrix,carryo

5、nthestrategicchoicebysurroundingthecorporatemission,andfurtherraisetheprotectionofZbank’sstrategyimplementation.Keywords:Zbank;SWOTanalysis;developmentstrategy-II-目录中文摘要...........................................................................................................................IA

6、bstract.............................................................................................................................II绪论................................................................................................................................1一、研究的目的意义....................

7、...........................................................................1（一）分析我国银行所面临的整体外部环境................................................1（二）分析Z银行应使用的战略同时为其他国有银行提供借鉴................2二、国内外现状分析.......................................