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1、AbstractABSTRACTThepurposeofthisresearchisunderthenewsituation,aclearunderstandingoftheInnerMongoliaXXRealEstateCo.,Ltd.theinternalandexternalenvironmentofenterprise,understandtheadvantagesandfacingopportunities,atthesametime,tounderstandtheenterpriseownchallengesandthre
2、ats,thedevelopmentstrategystudyofInnerMongoliaXXRealEstateCo.,Ltdunderthenewsituation.Themainresearchmethodsareliteratureanalysismethod,SWOTanalysismethod,andstatisticalanalysismethod.Throughthecollationandreadingsystematicanalysisofthetheoreticalliteraturetopicsrelatedw
3、iththecollection,literature,theimportancetoelucidatethedevelopmentstrategyoftheenterprise,mainmeasurestopreparework,maincontents,standardsandotheritems.Inaddition,needthroughliteratureanalysiserrorsandattentionpointsofenterprisedevelopmentstrategyforenterprisedevelopment
4、strategyputforwardopinions.Atthesametimetheneedtocollectdataandthedevelopmentoftherealestateindustryenterprisesinthesameareawherethecityrealestateindustrydatatocompare,summary,supportenterprisedevelopmentstrategyofdata.Firstly,basedonthetheoryofenterprisedevelopmentstrat
5、egyforasimpleintroduction,arediscussedandthedevelopmentstrategyofthetheoryofstrategicmanagement'sdiscussionoftheframework,introducestheconceptanddevelopmentstrategytheory,formulatedtofacilitatethedevelopmentofstrategyofXXRealEstateCo.Ltdprovidestheoreticalfoundation.Then
6、itdiscussesfortheformulationofdevelopmentstrategyofXXrealestatelimitedliabilitycompanybasis,respectively,fromthedevelopmentstatusandregionalrealestateindustryofChina,analysisofXXrealestatelimitedliabilitycompanyexternalenvironment,mainlytheanalysisofseveralcityXXrealesta
7、telimitedliabilitycompanyhasbeeninvolvedintheexternalenvironment,andthenthedevelopmentsituationofXXrealestatelimitedliabilitycompanyhascarriedonthesystemanalysis,finallythroughSWOTanalysisofenterpriseareanalyzed,advantagesanddisadvantages,opportunitiesandchallengesofthee
8、nterprise,thecombinationoftheabovefouraspects,providesbasisforformulatingthedevelopmentstrategyofXXreal