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1、AbstractABSTRACTRealestateinChina,afteradozenyearsofrapiddevelopment,topromoteChina'seconomicandfinancialdevelopmenthasplayedanimportantrole.Meanwhile,rapiddevelopmentoftherealestateandhousingpricesrisingrapidlythemarketisoverheatingclear.Nationalhasalsoissuedanumbero
2、fregulatorypoliciesandtoolsandmeasurestougheachtime,makingrealestateindustrypolicyandlessdividends.Canbeseenfromthisseriesofregulatorypoliciesonrealestateregulatorydeterminationandstrength.Thisseriesofregulationonrealestatecompanieshavehadasignificantimpact,thefaceiss
3、tillintherecoveryoftherealeconomyandincreasinglystrictmacro-controlpolicy,whileinOrdosspecialdevelopmentmode,isexperiencingarealestatebubble,privatelendingcrisisdingxinOrdosrealestatecompanieshowtograspthefuturedevelopmentdirectionofthemarket,developmentofthecompany's
4、developmentstrategy?Alsointhismacrobackgroundresearch,hopingtodingxin,Ordoscity,therealestatecompany'sdevelopmentstrategyformulation,Erdosdingxinrealestatecompanygetoutofdilemma,betterdevelopment.Thisarticleexplainsthebackgroundandsignificanceofresearchbeginswith,puts
5、themaincontentsofthepaper,explainstheimportantresearchmethodsandresearchideas.Strategicmanagementtheoryisthenreviewed,thenthethirdchapteranalysesthedingxinrealestatecompanyintheexternalenvironment:macroenvironment,competitiveenvironment,Erdos,andrealestatemarketdevelo
6、pmentsituationandconductedacomprehensiveanalysisoftheinternalenvironmentofthecompany;Baseddingxinrealestatecompanyonthefaceoftheopportunitiesandthreats,SWOTanalysisofthecompany'sstrengthsandweaknesses,seekingtobuildstrategicpoint,andcombinedwiththecompany'scurrentsitu
7、ationtoproposeafeasiblestrategy;Cleardirectionofdingxincompany'sstrategyimplementation,includingimprovingtheorganizationalstructure,strengtheninginternalmanagement;Abilitytowidenfinancingchannels;Strengthencostcontrol,improvingcorporateprofitability;Establishmentofthe
8、excellentteamofemployees;Shapingthebrandandqualityofthecorporateculture,andsoon.Keywords：macro-controlpolicy；developmentstra
