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1、AbstractAbstractThepaperfirstlyintroducesthatmultinationalcompaniespresentlyinordertoobtaingreaterprofitsandexploreforeignmarketsunderthebackgroundofglobalization,theyalltakethelocalizationstrategyineachnation.SinceChina'sreformandopeningup,graduallyrelaxedpolicy,thepolicyenvironm
2、entformultinationalcompaniesinChinabecomebetterandbetter.Chinahasaenormousmarket,deeplyneedoffundstechnologytalentandmanagementexperiencefromallovertheworldtodriveeconomicdevelopment.InadditiontoChina'sreformandopeningupandattractingforeigninvestmentpolicyhaveagoodinfluence,alarge
3、numberofmultinationalcompaniesenterintotheChinesemarket.Thenintroducesthedefinition,methodsandtheoreticalbasisoflocalizationofmultinationalcompanyandmultinationalcompaniesthroughtheorywithrealitytolayatheoreticalfoundationforthelaterresearch.Andthenintroducedthecourseofthelocaliza
4、tionofmultinationalcompaniesinChina,mainlyincludinginvestmentcourseandlocalcourse,tofullyunderstandthelocalizationofmultinationalcompaniesinChina.ThendynamicsanalysishasbeendoneforthelocalizationofmultinationalcompaniesinChina:theinternalcauseofthelocalizationofmultinationalcompan
5、iesinChinaisthatthemultinationalcompaniespursueprofitmaximization,promoteglobaloperationsandestablishagoodimage;TheexternalcauseisthatmultinationalcompaniescovetChina'shugemarketbuttherearemanydifferencesofculturalgeographicalcultural,sosalesisdifficulttoenter.Inoneword,China'sgro
6、wingmarketstructurechangeistheexternalcause.ThisarticlemainlyanalysestheproblemsinthelocalizationofmultinationalcompaniesinChina.Dividedintotwoaspects,ontheonehandwediscusstheunfavorablefactorsinmultinationalcompanylocalizationinChina,includingnon-standardchangesinlawsandpolicy,co
7、stgrowth,lackofprotectionofintellectualpropertyrights;OntheotherhandwetalkaboutilleffectsofmultinationalcompanyinChinaintheirlocalizationprocess,andwealsoelaborateandanalysisforpositiveimpactfrommultinationalcompany.IIAbstractFinally,wetalkaboutthegovernmenthowtoregulatethebehavio
8、rofthelocalizationofmultinational
