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ID:49848085
大小:5.56 MB
页数:66页
时间:2020-03-05
《旅游市场认知形象与目的地策划形象对比研究——以西安和杭州为例.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、本文的创新点为:一一。第,采用第手数据对比研充了国内旅游市场对西安和杭州的认知形象第二,对认知形象和策划形象的匹配度进行了对比研巧,丰富了旅游目的地形象研巧内容。关键词:城市旅游形象;策划形象;认知形象;西安;杭州凸AbstractMarketinimaeofdestinationandmarketinhavebecomeimortantgggp,manaementmethodstoenhancede巧inaitonscometitivenessintheincreasinl
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5、suresofXianandangzhouareanalyzed.Secondlyerceivedimaeisstudiedthrouhthreeasectswhichares1;ereotes,pggpyp,uniueimaeandoverallimae.Thirdl,化ematchi打dereeoferceivedimaeandqggyggpgmarketingimageisanalyzed.Accordingto1:heconclusions,some
6、countermeasures化otmizethet;ourismestnationimaeareuorward.pidigptfThemai打conclusio打sareasfollows:',Firstl,XianandHanzhouarediferentinU)urismimaeositioninand化urismyggpg'marketingmethodsinthefbllowingaspects:rhegoalsofXianandIlangz
7、houareu*'pshi打gthemselvesi打toi打tematio打altourismmarket.HowevercomaredwithXian,p,化urismimaeositioninofHanzhouismoresecific,whichismoreable化showgpggp':hefeatureofHanzhou.BothXianandHanzhouiveriorit化theleadinof1sgggpygov,gernments
8、i打tourismpromotion,butgovernmentofXianhaslesscooperationwithenterses.Governmentoftttpri
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