Innovation and Entrepreneurship.pdf

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1、53231_InnovationandEntrepreneurship.qxd11/8/200210:50AMPageiPETERF.DRUCKERINNOVATIONANDENTRE-PRENEURSHIPPracticeandPrinciples53231_InnovationandEntrepreneurship.qxd11/8/200210:50AMPageii53231_InnovationandEntrepreneurship.qxd11/8/200210:50AMPageiiiContentsPrefaceviiI

2、ntroduction:TheEntrepreneurialEconomy1I.THEPRACTICEOFINNOVATION191.SystematicEntrepreneurship212.PurposefulInnovationandtheSevenSourcesforInnovativeOpportunity303.Source:TheUnexpected374.Source:Incongruities575.Source:ProcessNeed696.Source:IndustryandMarketStructures

3、767.Source:Demographics888.Source:ChangesinPerception999.Source:NewKnowledge10710.TheBrightIdea13011.PrinciplesofInnovation133II.THEPRACTICEOFENTREPRENEURSHIP14112.EntrepreneurialManagement14313.TheEntrepreneurialBusiness14714.EntrepreneurshipintheServiceInstitution1

4、7715.TheNewVenture188v53231_InnovationandEntrepreneurship.qxd11/8/200210:50AMPageivviCONTENTSIII.ENTREPRENEURIALSTRATEGIES20716.“FustestwiththeMostest”20917.“HitThemWhereTheyAin’t”22018.EcologicalNiches23319.ChangingValuesandCharacteristics243Conclusion:TheEntreprene

5、urialSociety253SuggestedReadings267Index269AbouttheAuthorBooksbyPeterF.DruckerCreditsCopyrightAboutthePublisher53231_InnovationandEntrepreneurship.qxd11/8/200210:50AMPagevPrefaceThisbookpresentsinnovationandentrepreneurshipasapracticeandadiscipline.Itdoesnottalkofthe

6、psychologyandthecharactertraitsofentrepreneurs;ittalksoftheiractionsandbehavior.Itusescases,butprimarilytoexemplifyapoint,arule,orawarning,ratherthanassuccessstories.Theworkthusdiffers,inbothintentionandexecu-tion,frommanyofthebooksandarticlesoninnovationandentre-pre

7、neurshipthatarebeingpublishedtoday.Itshareswiththemthebeliefintheimportanceofinnovationandentrepreneurship.Indeed,itconsiderstheemergenceofatrulyentrepreneurialeconomyintheUnitedStatesduringthelasttentofifteenyearsthemostsignificantandhopefuleventtohaveoccurredinrece

8、nteconomicandsocialhis-tory.Butwhereasmuchoftoday’sdiscussiontreatsentrepreneurshipassomethingslightlymysterious,whethergift,talent