资源描述：
《企业环境战略选择问题研究——基于环境责任、社会责任对市场责任的影响.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractTHERESEARCHOFCORPORATEENVIRONMENTALSTRATEGYSELECTION——BASEDONTHEINFLUENCEOFENVIRONMENTALRESPONSIBILITY,SOCIALRESPONSIBILITYTOMARKETRESPONSIBILITYAbstractIntheeconomic"newnormal"background,thedevelopmentpatternofenterpriseenvironmentalefficiencyneedsofenvironmentalstrategyguide,butforh
2、owtochoosetheenvironmentalstrategyoftheproblemshavebeeninconclusive,basedontheresearchofenvironmentalresponsibility,socialresponsibilityinfluenceonmarketresponsibilityasthestartingpoint,andwiththemethodofempiricalanalysisandcaseanalysis,toprovidereferenceforenterprises’environmentalstrategy.T
3、hispapercombinedwithChina'sactualsituation,data-Chinatop300enterprisesin192environmentalresponsibility,socialresponsibilityandmarketresponsibilityofdatasamplesforempiricalanalysis,resultsthatduringthesameperiodofenvironmentalresponsibility,socialresponsibilityandmarketresponsibilitytherearesi
4、gnificantpositiveinfluence;therelationshipbetweendifferentlaginenvironmentalresponsibility,socialresponsibilityandmarketresponsibilityisaffectedbyownership.Basedonthepreviousresearch,takeJiangxiCopperCompanyLimitedandConocoPhillipsChinaforexample,drawtheconclusion:theeffectofsocialresponsibil
5、ityandenvironmentalresponsibilityinthestate-ownedenterprisesandprivateenterprisesonthemarkethaveapositiveselectionofresponsibility,prospectiveenvironmentalstrategy;environmentalimpactofsocialresponsibilityandmarketresponsibilityofforeignenterpriseswerenotsignificant,temporarychoicereactiontyp
6、eenvironmentstrategy.Finally,accordingtotheresearchresultstostakeholdersandenterprisesinthefuturetorealizethecoordinateddevelopmentofcomprehensiveperformanceandputsforwardsomesuggestionstoprovidereferenceforenterprisestoobtainsustainablecompetitiveadvantageintheneweraofcompetition.KeyWords:en
7、vironmentalresponsibility,socialresponsibility,marketresponsibility,strategicchoicefortheenvironmentII目录目录第一章导言..............................................................11.1研究背景...........................................................11
