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1、AbstractTHERESEARCHOFCORPORATEENVIRONMENTALSTRATEGYSELECTION——BASEDONTHEINFLUENCEOFENVIRONMENTALRESPONSIBILITY,SOCIALRESPONSIBILITYTOMARKETRESPONSIBILITYAbstractIntheeconomic"newnormal"background,thedevelopmentpatternofenterpriseenvironmentalefficiencyneedsofenvironmentalstrategyguide,butforh
2、owtochoosetheenvironmentalstrategyoftheproblemshavebeeninconclusive,basedontheresearchofenvironmentalresponsibility,socialresponsibilityinfluenceonmarketresponsibilityasthestartingpoint,andwiththemethodofempiricalanalysisandcaseanalysis,toprovidereferenceforenterprises’environmentalstrategy.T
3、hispapercombinedwithChina'sactualsituation,data-Chinatop300enterprisesin192environmentalresponsibility,socialresponsibilityandmarketresponsibilityofdatasamplesforempiricalanalysis,resultsthatduringthesameperiodofenvironmentalresponsibility,socialresponsibilityandmarketresponsibilitytherearesi
4、gnificantpositiveinfluence;therelationshipbetweendifferentlaginenvironmentalresponsibility,socialresponsibilityandmarketresponsibilityisaffectedbyownership.Basedonthepreviousresearch,takeJiangxiCopperCompanyLimitedandConocoPhillipsChinaforexample,drawtheconclusion:theeffectofsocialresponsibil
5、ityandenvironmentalresponsibilityinthestate-ownedenterprisesandprivateenterprisesonthemarkethaveapositiveselectionofresponsibility,prospectiveenvironmentalstrategy;environmentalimpactofsocialresponsibilityandmarketresponsibilityofforeignenterpriseswerenotsignificant,temporarychoicereactiontyp
6、eenvironmentstrategy.Finally,accordingtotheresearchresultstostakeholdersandenterprisesinthefuturetorealizethecoordinateddevelopmentofcomprehensiveperformanceandputsforwardsomesuggestionstoprovidereferenceforenterprisestoobtainsustainablecompetitiveadvantageintheneweraofcompetition.KeyWords:en
7、vironmentalresponsibility,socialresponsibility,marketresponsibility,strategicchoicefortheenvironmentII目录目录第一章导言..............................................................11.1研究背景...........................................................11