高级综合商务英语unit .ppt

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1、UnitFourInformationTechnologyLead-inTextA:SiliconValleyVisionaryWhoPutAppleonTopTextB:NokiaattheCrossroads:BlazingPlatformsLead-inLead-inAreyouusingasmartphone,suchastheiPhoneortheSamsungGalaxy?Whatapplicationsdoyouusemostoften?Doyouthinktheusingofsmartphonehaschan

2、gedyourlifestyle?Lead-inDiscussion:Whataretheprosandconsofusingsmartphones?TextASiliconValleyVisionaryWhoPutAppleonTopStructuralAnalysisPara.MainTopicsPara.1-3AbriefintroductionofthecomingbackofSteveJobsafterhistemporaryleaveofthecompanybecauseoftheillness.Para.4-1

3、2AnexplorationoftheartofSteveJobstoturntechnologyintoelegantconsumingproductsandthesuccessAppleisenjoyingnow.Para.13-16AbriefrecallofSteve’searlylifeandhisupsanddownsbeforereturningtoApplein1997.Para.17-28AdiscussionofthereasonsthatmakeSteveJobsandtheAppleadaunting

4、successforrivalstocompete.PartIQuestionsaboutPartIQ1.WhyhadthecomebackofSteveJobsstirredupsuchanexcitement?ThiswasnotthefirsttimeofcomebackforhimtoApple.Littlemorethanadecadeearlier,hemadehisfirstcomebackandturnedApplefromgoingbankruptcytoanenormoussuccessfulcompan

5、y.Thereforehisrecoveryandcomebackwerehighlyanticipated.…bothMr.Jobs’careerandApple,…werewidelyconsideredwashedup,theirrelevancetothefutureoftechnologywrittenoffbothinSiliconValleyandonWallstreet.(Line4,Para.2)Bothhiscareerandthecompanyhefoundedwerewidelyconsideredt

6、ohavecometoanend,andhewouldhavenothingtodowithhigh-techinthefutureintheeyesofsiliconvalleyentrepreneursandtheWallStreetinvestors.PartISentenceInterpretationthelevelofanticipationwhippedupinadvanceoftheJanuaryeventwasunusual….(Line1,Para.3)Thelevelofexcitementforexp

7、ectinghisreturnwasextraordinary,whichhadalreadybecomeheatedbeforehesteppedontothestageinJanuary.PartISentenceInterpretationcap(Line2,Para.1)v.lieatthetopof…example:Hecappedhisfriend’sstorywithanevenmoreexcitingone.Shecappedherragewhensheheardherhusband’scheatingonh

8、er.PartIWordsandExpressionssideline(Line1,Para.2)v.removefromthecenterofactivityorattention使靠边，使降格，不重视example:Hewasunderpressuretoresignandwasabo