Market Leader 3.doc

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1、ThelessonforMarketLeader3---AndyZhouUnitTopicTextsLanguageWorkSkillsCasestudyCourseLength1GlobalizationReading:TheadvantagesanddisadvantagesofglobalizationPhonerageListening:Thedangersandbenefitsofglobalization1.Wordstodescribewaysofenteringnewmarkets

2、2.ComparingManagingTelephonecalls1.Solvetheproblemsofaglobalcompany2.Writing:memo4Hs2BrandsReading:FashionPiracyListening:AninterviewwithamarketingspecialistDiscusstheauthenticproductpromotionsTakingpartinmeetings1.Solvetheproblemsofaleadingbrand2.Wri

3、ting:Memo4Hs3TravelReading:Apromotionalletter/leafletAirrageListening:AninterviewwithacustomerservicestrainerDescribeslikesanddislikesabouttravelingArrangementsonthetelephoneMakearrangementsforparticipantsWriting:e-mail4HsRevisionandTest2Hs4Advertisin

4、gReading:OutdooradvertisingListening:AninterviewwithamarketingmanagerDiscussauthenticadvertisementsPresentationCreateandpresentanadvertisingcampaignWriting:summary4Hs5EmploymentReading:HowtoselectthebestcandidatesListening:Aninterviewwithamarketingman

5、agerChoosethemostimportantqualitiesforjobcandidatesManagingmeetingsChoosethebestcandidateforthejobWriting:Promotionalleaflet4HsUnitTopicTextsLanguageWorkSkillsCasestudyCourseLength6TradeReading:AletterofcreditListening:Aninterviewwithanexpertofnegotia

6、tingTalkaboutimportedandexportedgoodsNegotiatingNegotiateadealwithanoverseasguitarmanufacturerWriting:fax4HsRevisionandTest2Hs7InnovationReading:InnovationandthemarketListening:AninterviewwithanexpertonpresentationsDiscussstrangebutrealinventionsandin

7、novationsPresentatingCreateadesignforaninternationalcompetitionWriting:newsarticle4Hs8OrganizationReading:FlexibilityintheworkplaceListening:AninterviewwithaprojectmanagerWordstodescribetypesofcompanySocialisingReorganizethestructure,layoutandworkingp

8、racticesofatravelcompanyWriting:report4Hs9MoneyReading:ThreestockmarketspeculationListening:AninterviewwithabankdirectorDoaquizanddiscussattitudestomoneyDealingwithfiguresAngelinvestments:RaisethemoneytofinanceanewinventionWriting:report4HsRev