激励理论-英文.ppt

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1、MotivationinactionTeammembers：Motivationinaction1.Introduction2.Whatismotivation？3.Cultureandmotivation4.Motivatingpeopleinworkplace5.Overcomingbarriers6.Conclusion1.IntroductionMotivationisadrivingforcewithinanindividualtodosomethingwell.Motivationi

2、sparticulartoanindividualsoitisimportanttofindoutwhatfactorsdriveeachperson.ThiscasestudylooksatwaysinwhichEnterpriseRent-A-Car(Enterprise)managersfindoutaboutwhatmotivatestheirstaff.1.IntroductionEnterpriseRent-A-Carprovidesacarrentalserviceforcusto

3、mers.ItwasfoundedbyJackTaylorin1957inthebasementofacardealershipinStLouisintheUSA.Itsinternationaloperationsfocusonprovidingareliableandconvenientserviceatagoodprice,thatismemorabletocustomerssothattheyreturn.Customerserviceinvolvesallthoseactivities

4、designedtoidentifyandsatisfycustomerneeds.1.IntroductionThecultureisbasedonhavingmotivatedpeopleworkingeverydaytodeliverthebestserviceforcustomers.Customersatisfactiondrivesthegrowthofthebusinessbecausethisresultsinrepeatcustom,recommendationstoother

5、peopleandanenhancedreputation.2.Whatismotivation?Theterm‘motivation’canbeusedtodescribeanythingwhichcausespeopletoaccomplishmorethantheywouldotherwiseachieve.MotivationaltheoristFrederickTaylorbelievedthatworkersneededclosesupervisionandwereonlymotiv

6、atedbymoney.However,Enterprise-Rent-A-Carhasidentifiedanumberoffactorswhicharenon-financialandwhichprovidehighlevelsofmotivationforitsemployees.These8factorsfitcloselywiththetheoryofhumanresourcedevelopment.Forexample,AbrahamMaslowidentifiedahierarch

7、yofneedsthatpeoplewanttofulfilthroughtheirwork.Atthelowestlevelstheyrequiregoodpaysotheirbasicneedsforfood,clothingandotheressentialsaremet.2.Whatismotivation?However,inadditionemployees’needsinclude:•safety-aneedtofeelsecure,e.g.throughjobsecurityor

8、personalprotectiveequipment•social-aneedforaffection,e.g.friendlyworkplacesbasedontrust,supportandencouragement•self-esteem-aneedforself-respectandtherespectofothers,e.g.recognitionandpromotion•self-actualization-theopportunityforpersonalfulfillment,