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1、Lenovo’sTakeoverOfIBM’sPersonal-ComputerBusinessBAFEBAnameCDTheSummaryLenovo&IBMCasereviewPurchaseanalysisThecrisisofLenovoCausesofLenovo'scrisisCross-culturalconflictsSuccessfulcommunicationThesolutionofthecrisisWalksoutofthecrisisPart1BackgroundinformationPart2Communicationfa
2、ilurePart3CommunicationsuccessLenovoGroupLimitedisaChinesemultinationalcomputerhardwareandelectronicscompanywithitsoperationalheadquartersinMorrisville,NorthCarolina,UnitedStatesanditsregisteredofficeinHongKong.Itsproductsincludepersonalcomputers,tabletcomputers,mobilephones,wo
3、rkstations,servers,electronicstoragedevices,ITmanagementsoftwareandsmarttelevisions.Lenovoistheworld’ssecond-largestPCvendorby2011marketshare(afterHewlett-Packard)andmarketstheThinkPadlineofnotebookcomputersandtheThinkCentrelineofdesktops.Lenovohasoperationsinmorethan60countrie
4、sandsellsitsproductsinaround160countries.LenovowasfoundedinBeijingin1984andincorporatedinHongKongin1988underitspreviousname,Legend.LenovoislistedontheHongKongStockExchangeandisaconstituentoftheHangSengChina-AffiliatedCorporationsIndex.InternationalBusinessMachinesCorporation(NY
5、SE:IBM),orIBM,isanAmericanmultinationaltechnologyandconsultingcorporation,withheadquartersinArmonk,NewYork,UnitedStates.IBMmanufacturesandmarketscomputerhardwareandsoftware,andoffersinfrastructure,hostingandconsultingservicesinareasrangingfrommainframecomputerstonanotechnology
6、CaseReviewTheLenovoGroupthatheldcloseto30%ofthePCmarketshareinChinapurchasedIBM'sPCbusinessfor1.25billiondollarsincashandstockon18December2004.MeanwhileLenovoGroupagreedtopassa0.5billionofnetdebtstoitself.Thedealwasworth1.75billiondollarsintotal.PurchaseAnalysis----IBM1.Thegold
7、enperiodofPCindustryhadbeenover.Apricewarwouldbebreakingout.ItwasnotworthstayinginthePCindustrywithhighrisksandcapitals2.Duetosuccessivelosses,PCbusinesshadbeenaburdentoIBM.AndithadnotbeenIBM'scorebusiness.3.AfterspinningoffPCbusiness,IBMcouldfocusitsalleffortsinareaswithmoreva
8、lue.PurchaseAnalysis----LenovoForthediversificationstr