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1、Lenovo’sTakeoverOfIBM’sPersonal-ComputerBusinessBAFEBAnameCDTheSummaryLenovo&IBMCasereviewPurchaseanalysisThecrisisofLenovoCausesofLenovo'scrisisCross-culturalconflictsSuccessfulcommunicationThesolutionofthecrisisWalksoutofthecrisisPart1BackgroundinformationPart2CommunicationfailurePart3C
2、ommunicationsuccessLenovoGroupLimitedisaChinesemultinationalcomputerhardwareandelectronicscompanywithitsoperationalheadquartersinMorrisville,NorthCarolina,UnitedStatesanditsregisteredofficeinHongKong.Itsproductsincludepersonalcomputers,tabletcomputers,mobilephones,workstations,servers,ele
3、ctronicstoragedevices,ITmanagementsoftwareandsmarttelevisions.Lenovoistheworld’ssecond-largestPCvendorby2011marketshare(afterHewlett-Packard)andmarketstheThinkPadlineofnotebookcomputersandtheThinkCentrelineofdesktops.Lenovohasoperationsinmorethan60countriesandsellsitsproductsinaround160co
4、untries.LenovowasfoundedinBeijingin1984andincorporatedinHongKongin1988underitspreviousname,Legend.LenovoislistedontheHongKongStockExchangeandisaconstituentoftheHangSengChina-AffiliatedCorporationsIndex.InternationalBusinessMachinesCorporation(NYSE:IBM),orIBM,isanAmericanmultinationaltechn
5、ologyandconsultingcorporation,withheadquartersinArmonk,NewYork,UnitedStates. IBMmanufacturesandmarketscomputerhardwareandsoftware,andoffersinfrastructure,hostingandconsultingservicesinareasrangingfrommainframecomputerstonanotechnologyCaseReviewTheLenovoGroupthatheldcloseto30%ofthePCmarket
6、shareinChinapurchasedIBM'sPCbusinessfor1.25billiondollarsincashandstockon18December2004.MeanwhileLenovoGroupagreedtopassa0.5billionofnetdebtstoitself.Thedealwasworth1.75billiondollarsintotal.PurchaseAnalysis----IBM1.ThegoldenperiodofPCindustryhadbeenover.Apricewarwouldbebreakingout.Itwasn
7、otworthstayinginthePCindustrywithhighrisksandcapitals2.Duetosuccessivelosses,PCbusinesshadbeenaburdentoIBM.AndithadnotbeenIBM'scorebusiness.3.AfterspinningoffPCbusiness,IBMcouldfocusitsalleffortsinareaswithmorevalue.PurchaseAnalysis----LenovoForthediversificationstr
