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1、Lenovo’sTakeoverOfIBM’sPersonal-ComputerBusinessBAFEBAnameCDTheSummaryLenovo&IBMCasereviewPurchaseanalysisThecrisisofLenovoCausesofLenovo'scrisisCross-culturalconflictsSuccessfulcommunicationThesolutionofthecrisisWalksoutofthecrisisPart1Backgroundinfo
2、rmationPart2CommunicationfailurePart3CommunicationsuccessLenovoGroupLimitedisaChinesemultinationalcomputerhardwareandelectronicscompanywithitsoperationalheadquartersinMorrisville,NorthCarolina,UnitedStatesanditsregisteredofficeinHongKong.Itsproductsin
3、cludepersonalcomputers,tabletcomputers,mobilephones,workstations,servers,electronicstoragedevices,ITmanagementsoftwareandsmarttelevisions.Lenovoistheworld’ssecond-largestPCvendorby2011marketshare(afterHewlett-Packard)andmarketstheThinkPadlineofnoteboo
4、kcomputersandtheThinkCentrelineofdesktops.Lenovohasoperationsinmorethan60countriesandsellsitsproductsinaround160countries.LenovowasfoundedinBeijingin1984andincorporatedinHongKongin1988underitspreviousname,Legend.LenovoislistedontheHongKongStockExchang
5、eandisaconstituentoftheHangSengChina-AffiliatedCorporationsIndex.InternationalBusinessMachinesCorporation(NYSE:IBM),orIBM,isanAmericanmultinationaltechnologyandconsultingcorporation,withheadquartersinArmonk,NewYork,UnitedStates.IBMmanufacturesandmark
6、etscomputerhardwareandsoftware,andoffersinfrastructure,hostingandconsultingservicesinareasrangingfrommainframecomputerstonanotechnologyCaseReviewTheLenovoGroupthatheldcloseto30%ofthePCmarketshareinChinapurchasedIBM'sPCbusinessfor1.25billiondollarsinca
7、shandstockon18December2004.MeanwhileLenovoGroupagreedtopassa0.5billionofnetdebtstoitself.Thedealwasworth1.75billiondollarsintotal.PurchaseAnalysis----IBM1.ThegoldenperiodofPCindustryhadbeenover.Apricewarwouldbebreakingout.ItwasnotworthstayinginthePCin
8、dustrywithhighrisksandcapitals2.Duetosuccessivelosses,PCbusinesshadbeenaburdentoIBM.AndithadnotbeenIBM'scorebusiness.3.AfterspinningoffPCbusiness,IBMcouldfocusitsalleffortsinareaswithmorevalue.PurchaseAnalysis----LenovoForthediversificationstr