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Advertising Campaign Proposal 2007.ppt

Advertising Campaign Proposal 2007.ppt

ID：49261866

大小：1.24 MB

页数：16页

时间：2020-02-02

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1、AdvertisingCampaignProposal2007CombinedBuyingPowerPlusAdd-OnOptionsTargetAudience:45+(Babyboomers)UrbanEducatedAboveaverageincomeThissegmentofthepopulationisintheirpeakearningyears.ObjectivesCreateawarenessofBelgium&FlandersFamiliarizeaudiencewithBelgium&FlandersA

2、ttractboththefirsttimeandtherepeattravelersEnticeFITtravelerstovisitforleisure,orasanextensionofabusinesstripIncreasethenumberofovernightsandencouragerepeatvisitorstovisitthelesserknowncitiesProduct:FlemishCities AmajorculturaldestinationHistoriccitiesArchitecture

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4、reviouslymadeExamples2006AdvertisingSixCitiesAdvertisingBTONewYorkAdvertisingabcAdvertisingArtsinEuropePartnershipwithTourOperators,Online&PrintPromotionsWebsiteFabulousFlandersBTONewYork2006CampaignJANUARYTheMeetingProfessionalTravelingWell(ColletteVacations)Fran

5、ceGuide2006FEBRUARYMARCHEntréeMagazineFortuneMagazineFranceMagazineViacom(Commutertrainboards)VisitEurope(NYTimessupplement)APRILBudgetTravelMagazineAleStreetNewsTheMeetingProfessionalMeetings&ConventionsMagazineMaclean’sMoneySenseNewYorkerMAYTravelAgentMagazineAg

6、ent@HomeTown&CountryCelebratedLivingCottages&GardensJUNEPassportMagazineFranceMagazineJULYAmericanAssociationofTeachersofFrenchCottages&GardensAUGUSTCottages&GardensGrandCircleTravelemailblastNewYorkTimesSundaySEPTEMBEREntréeMagazineExecutiveTravelMagazineContribu

7、teMagazineArtNewsMagazineJaxFaxMagazineSuccessfulMeetingsemailblastMeetings&ConventionsemailblastTravelWeeklyemailblastTown&CountryMagazineCelebratedLivingNewYorkTimesSundayBudgetTravelOnlineemailOCTOBEROperaNewsWashingtonNationalOperaMagazineModernAgent.comEurope

8、ExpressemailblastFoodNetworkadCommunityMarketinge-newsTravelAdNetworkGrandCircleTravelemailblastNewYorkTimesSundayNOVEMBERContributeDECEMBERTotalcircula

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