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1、商务英语入门补充内容倪兰芳2006年9月EstablishingTradeRelations建立贸易关系Intheinternationaltrade,exporter&importeroftenthroughsuchmethodstoestablishingtraderelations:BanksChamberofCommerceTradeDirectoryAdvertisementsCommercialCounsellor’sOfficeFriendsinBusinessCirclesTradeShowsInternetSelf-Introdu
2、ctionEstablishingTradeRelations建立贸易关系Correspondence通信(联系),这里专指commercialcorrespondence书信的格式(Style)大体有三种:1.齐头式(Blockstyle)2.缩行式(Indentedstyle)3.简易式(Simplifiedstyle)1.齐头式(Blockstyle)每行都从左边开始,取齐,成一垂直线.1.齐头式(Blockstyle)DearManager,solutationsYouwererecommendedtoourcompanybytheBank
3、ofChina,NewYorkBranch,whichtoldusthatyouexportChineseTextilesandcottonpiecegoods.Ourcompanyimportsgeneralmerchandise.Wehavebeeninbusinesssince1935,andthereforehavewideexperienceinallthelineswehandle.Pleaseinformusofyourtradetermsandforwardsamplesandproductbrochures(catalog).We
4、lookforwardtoaproductivetrade.Sincerely,MichaelS.Barnwell2.缩行式(Indentedstyle)每段开始一般缩入5个英文字母.段与段之间要用双行距.日期打在信笺的右上端,签名防在中间偏右下方,力求整封信的布局显得匀称、美观2.缩行式(Indentedstyle)DearHousewareDepartment:Yourcompany’snamehadbeengiventousbytheChamberofCommerceofLondon.Wewishtobuyporcelainteaandcof
5、feecupsandsaucersofdifferentshapes,fullydecoratedwithflowersorotherdesigns.Ifyoucansupplythistypesofmerchandise,kindlyairmailusasamplecup.Also,pleaseencloseyourpricelistandallsuitableillustrations.Weawaityourearlyreply.YoursFaithfullyCatharinaE.deJonge3.简易式(Simplifiedstyle)大体与
6、齐头式相同,但删去称呼和结束语,把事由(Subjectline)作为信内的一个组成部分.这种格式简略掉商业书信中传统的组成部分,突出了主题CHINESETABLECLOTHSWelearnedfromtheCommercialCounsellorourEmbassyinOttawathatyoudealintablecloths.WesellChinesetablecloths.Theyareofgoodqualityandhavefineworkmanship.ChinesetableclothsareverypopularinEurope.We
7、wouldliketoworkwithyoutomarkettheminCanada.Wearesendingyouunderseparatecoverbyacopyofthelatestcatalog.Pleaseletusknowifthereareanyitemswhichareofinteresttoyouandwewillsendyouquotesandsamples.Wehopetohearfromyousoon.ZhouYanmingPracticesThiscorporationspecializesinimportingtexti
8、les.本公司专营纺织品的进口业务.Wewishtointroduceourselvestoyouasastateoper
