Lesson3TheAdvertisingGame (3).ppt

《Lesson3TheAdvertisingGame (3).ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Lesson3TheadvertisinggameUnit11ThemediaIlike…advertisementsTheadvertisinggame135246Paragraph1Whatisanadvertisement?Anadmaygivedirectinformationlikenamesorlocations.BMB:toobroadM:mainideaN:toonarrowParagraph2Adsaremadevisuallyattractivetoholdtheattentionofthepublic.Someadshavepicturesthatpeopleenjoyl

2、ookingat.MNParagraph3Productsaresometimeslinkedwithdifferentconceptsorideas.Usingcommonideastosellproductsisasoldasadvertisingitself.Modernadsmuststandouttomakethemselvesattractive.NMBParagraph4Someadvertiserswanttocreatesomethingthathasneverbeenseenbefore.Newandunusualideasoftenappearintoday’stopad

3、vertisements.Advertiserslookforotherwaystomakepeoplenoticetheirproducts.NMBParagraph5Notalladvertisingisaboutsellingproducts.Thegovernmenthasworkedhardatusingadstoeducatethepublic.Publicadshavehelpedtoincreasepublicknowledge.NMBTherearemanydifferentkindsofadvertisements.Somemaygive_________informati

4、onabouttheproduct;somearemade__________attractivetoholdpeople’sattention;othersuse__________likesuccessandwealth.Nowadaystopadvertisersprefertouse_________aswellasnewand___________ideastosurprisepeople.Publicadvertisements,however,focusonincreasingpublic____________.directvisuallyconceptshumourunusu

5、alknowledgeTheadvertisinggame135246Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5Justdoit.只管去做。（耐克）Askformore.渴望无限。（百事）Thetasteisgreat.味道好极了。（雀巢咖啡）Goodtothelastdrop．滴滴香浓，意犹未尽.（麦斯威尔咖啡）Thievesgotothebeachtoo.Takecareofyourbelongings.Helpprotectyourisland.TheBible----God’sroadmapforlife.Webite.