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1、DisneylandinChinaGroup6GroupMember:DisneylandParkinChina1CompanyIntroduction:DisneylandParkisathemeparklocatedinAnaheim,California,ownedandoperatedbytheWaltDisneyParksandResortsdivisionofTheWaltDisneyCompany.KnownasDisneylandwhenitopenedonJuly18,1955,an
2、dstillcolloquiallyknownbythatname,itistheonlythemeparktobedesignedandbuiltunderthedirectsupervisionofWaltDisney.In1998,thethemeparkwasre-branded"DisneylandPark"todistinguishitfromthelargerDisneylandResortcomplex.WaltDisneycameupwiththeconceptofDisneylan
3、daftervisitingvariousamusementparkswithhisdaughtersinthe1930sand1940s.HeinitiallyenvisionedbuildingatouristattractionadjacenttohisstudiosinBurbanktoentertainfanswhowishedtovisit;however,hesoonrealizedthattheproposedsitewastoosmall.Afterhiringaconsultant
4、tohelpdetermineanappropriatesiteforhisproject,Waltboughta160-acre(65 ha)sitenearAnaheimin1953.Constructionbeganin1954andtheparkwasunveiledduringaspecialtelevisedpresseventonJuly17,1955.Sinceitsopening,Disneylandhasundergoneanumberofexpansionsandrenovati
5、ons,includingtheadditionofNewOrleansSquarein1966,BearCountry(nowCritterCountry)in1972,andMickey'sToontownin1993.DisneyCaliforniaAdventureParkwasbuiltonthesiteofDisneyland'soriginalparkinglotandopenedin2001.Disneylandhasalargercumulativeattendancethanany
6、otherthemeparkintheworld,withcloseto600millionguestssinceitopened.In2009,15.9millionpeoplevisitedthepark,makingitthesecondmostvisitedparkintheworldthatcalendaryear.2.Statusofdevelopment:Ⅰ.DisneylandinAsia⑴TheanalysisofthesuccessofDisneylandinJapanA.Intr
7、oductionofDisneylandinJapanTheDisneylandinJapanisestablishedinTokyoin1982whichisrewardedasthebestthemeparkinAsia.Itcosts15billionyenandmakesmoretimesprofitsthantheinvestment.B.StrategiesleadingtosuccessinJapanTheInternationalpresidentofDisney,AndyBirdon
8、cesaidthat,“Everymarkethasitsowncharacters.Althoughpeoplehavesimilardemandtoentertainmentmedia,thenationalcharactersandnativeculturestimulateustomakeparticularstrategiesindifferentcountriesandlaunchtheDisneyproductswhichsuitthelo
