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1、ADVERTISINGAGENCYAGREEMENT?/p>ThisAdvertisingAgencyAgreement("Agreement1')ismadeandeffectivethis[Date],byandbetween[Advertiser](Advertiser")and[Agency]("Agency11).Agencyisinthebusinessofprovidingadvertisingagencyservicesforafee・AdvertiserdesirestoengageAg
2、encytorender,andAgencydesirestorendertoAdvertiser,certainadvertisingagencyservices,assetforthinthisAgreement.NOW,THEREFORE,inconsiderationofthemutualagreementsandcovenantshereincontained,thepartiesheretoagreeasfollows:1.Engagement.AdvertiserengagesAgencyt
3、orender,andAgencyagreestorendertoAdvertiser,certainservicesinconnectionwithAdvertiser'splanning,preparingandplacingofadvertisingforcertainofAdvertiser'sproductsasfollows:A.AnalyzeAdvertiser'scurrentandproposedproductsandservicesandpresentandpotentialmarke
4、ts.B.Create,prepareandsubmittoAdvertiser,foritspriorapproval,advertisingideasandprograms.C・PrepareandsubmittoAdvertiser,foritspriorapproval,estimatesofcostsandexperisesassociatedwithproposedadvertisingideasandprograms.D.Designandprepare,orarrangeforthedes
5、ignandpreparationof,advertisements.E.PerformsuchotherservicesasAdvertisermayrequestfromtimetotime,suchas,butnotlimitedto,directmailadvertisingpreparation,speechwriting,publicityandpublicrelationswork,andmarketresearchandanalysis・F.Orderadvertisingspace,ti
6、me,orothermeanstobeusedforpublicationofAdvertiser'sadvertisements,atalltimesendeavoringtosecurethemostefficientandadvantageousra怕savailable・G.Proofofaccuracyandcompletenessofinsertions,displays,broadcasts,orotherformsofadvertisements.H.Auditinvoicesforspa
7、ce,time,materialpreparation,andcharges.2.Products.Agency'sengagementshallrelatetothefollowingproductsandservicesofAdvertiser:[Products]3.Exclusivity.Agencyshallbethe[ExclusiveorNon-Exclusive]advertisingagencyintheUnitedStatesforAdvertiserwithrespecttothep
8、roductsdescribedinSection2above・4.Compensation.A.Agencyshallreceiveanamountequalto[MediaCommissionRate]percentofthegrosschargesleviedbymediaforadvertisingplacedtherewithbyAgencypursuanttothisAgreement;and[Non-MediaC
