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1、k囲財益乂摩Coca-ColainChinaStudentNO.0090614NameZHOUKunshengCourse:InternationalMarketingCoca-ColainChina1.IntroductionofTheCoca-ColaCompanyOnMay8,1886,apharmacistnamedDr.JohnPembertoncarriedajugofCoca-Cola®syruptoJacobs5PharmacyindowntownAtlanta,whereitwasmixedwithc
2、arbonatedwaterandsoldforfivecentsaglass.TheCoca-ColaCompanyisthelargestmanufacturer,distributorandmarketerofnonalcoholicbeverageconcentratesandsyrupsintheworld.Finishedbeverageproductsbearingourtrademarks,soldintheUnitedStatessince1886,arenowsoldinmorethan200cou
3、ntries・AlongwithCoca-Cola,whichisrecognizedastheworld'smostvaluablebrand,wemarketfouroftheworld'stopfivenonalcoholicsparklingbrands,includingDietCoke,FantaandSprite.Inthisreport,theterms“Company,”“we,”“us”or“our”meanTheCoca-ColaCompanyandallentitiesineludedinour
4、consolidatedfinancialstatements.Ourbusinessisnonalcoholicbeverages—principallysparklingbeverages,butalsoavarietyofstillbeverages・WemanufactureTheCoca-ColaCompanyoperatesinmorethan200countriesandmarketaportfolioofmorethan3000beverageproductsineludingsparkingdrink
5、sandstillbeveragesuchaswaters,juicesandjuicedrinks,teas,coffees,sportsdrinksandenergydrinks.TheCompanymanufacturestheconcentrates,beveragebasesandsyrupsthatmakeourbrandsuniqueandsellsthemtobottlingoperations.Itownorlicensethebrandsand,tocormectourbrandstothecons
6、umers,wefocusonmarketingactivities,onlineprograms,retailstoredisplays,sponsorships,contestsandpackagedesign.TheCoca-ColaCompany'sproductsineludeCoca-Cola,Coca-ColaClassic,caffeinefreeCoca-Cola,caffeinefreeCoca-ColaClassic,CherryCoke,DietCoke(soldunderthetrademar
7、kCoca-ColaLightinmanycountriesotherthantheUnitedStates),caffeinefreeDietCoke,DietCokeSweetenedwithSplenda,DietCokewithLime,DietCherryCoke,DietCokePlus,Coca-ColaZero(soldunderthetrademarkCokeZeroinsomecountries),Fantabrandsparklingbeverages,Sprite,DietSprite/Spri
8、teZero(soldunderthetrademarkSpriteLightinmanycountriesotherthantheUnitedStates),PibbXtra,MelloYello,Tab,Frescabrandsparklingbeverages,Barq's,Powerade,Aquarius,Sokenbi
