硕士论文答辩sharingeconomy共享经济商业模式(汽车共享).pdf

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1、SHARINGECONOMYBUSINESSMODELANDVALUECREATINGCasestudyoncar-sharingSihuiZHAOPEG3ClassiqueGraduatelevelMasterinManagementProfesseurTutor:FOX-MURATONMelissa29/01/2015TABLEOFCONTENTResearchContextResearchObjectiveMethodologyStructureofthesisFindingsConclusioncollaborativeconsumptionAccessEconomyRel

2、ationshipeconomyPeer-to-PeerEconomySharingEconomyRESEARCHCONTEXTWHAT？SharingEconomyMODEEconomicmodelbasedon“Accessto”ratherthan“Ownershipof”physicalandhumanassetsliketime,spaceandskills.AIMTheymakeuseofidleassetsandcreatenewmarketplaces.Inotherword,itinvolvesusingonlineplatformandinternettechnologya

3、stoolstoconnectdistributedgroupsofpeopletomatchmillionsofhaveswithmillionsofneeds,immediatelyandefficiently.WHERE？SharingEconomyWHY？DRIVERS:T.E.S.PeertopeerpaymentsystemsMonetizeExcessorIdleReducedtransactioncostsInventoryPeertopeersocialnetworkingIncreaseFinancialFlexibilityInnovativemobilete

4、chnologiesAccessOverOwnershipInfluxofVCFundingDRIVERSOF7timesmoredevicesthanSHARINGpeoplebyECONOMY2020$2.46billionfundinginSharingeconomystartupsinthelast7MONTHSWorldpopulationIncreasingPopulationDensityNeedformoreResourceswillbe9.3DesireforcommunityBILLIONby2050ConsumeristCultureOpportunities

5、inCarSharing2020:Carsharingtoemergeasadditionalbusinessopportunityforautomotivemanufacturerforcustomerretentionandlongtermsustainability①CarsharingMarket:MemberCarsharingVehiclesandMembersGrowth,Global,2010–2020Carsharingsubscriberbasetobe14MillioninEUby2020②Vehicle200,000sharedvehiclesexpectedinEur

6、opeby2020PotentialMarket③France,UnitedKingdom,GermanyandSwitzerlandtoholdaround75%ofrevenuesharein2016UsageofElectricVehicle④By2016,1in5vehiclesofthecarsharingvehiclefleetisexpectedtobeabatterypoweredEVRevenueGeneration⑤Therevenuepotentialofcarsharingmarketisexpectedtobe€7Billionby2020inEuropeGlobal

7、CarsharingOutlook,NumberofMembersandVehicles,2006-2014(Source:FrostandSullivan)WHO？PARTICIPANTsCUSTOMERCommunicationtechnologysupportCommunicationtechnologysupportCUSTOMERThesharingeconomyCharacterist