知识点——如何写广告.ppt

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1、知识点——如何写广告如何写广告【知识点解析】英文广告中不止用词别出心裁，句型也很有特色。下面我们就来看一看。英语广告的句型也多种多样，但最常用的句型有以下几类：1）祈使句（这是出现最多的句型）例1Askanyonewhoownsone.（汽车广告语）询问一下有这种车的人吧。例2Laydownyourarms.（桌子广告语）放下您的胳膊吧。例3Pleasedonotleaveittoolate.事不宜迟。如何写广告【知识点解析】2）一般疑问句（通常用在广告的前面）例1Haveyoueverdreamedofascend

2、ingthestepsofagreattemplebuilttothegods?（旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？例2Canatired,overworkedvoicecommandattentioninclass?一个疲惫、过劳的声音能吸引全班的注意力吗？如何写广告【知识点解析】又如下面这个广告全部由一般疑问句构成：PeoplewithPhDsshouldhaveinquiringminds.Considerthisasimpletest.A:Doyouwanttoworkinworld-c

3、lassresearchlaboratories?B:Doyouwanttoapplyyourresearchskillstokeepasuccessfulbusinessatthecuttingedgeofworldtechnology?如何写广告【知识点解析】C:DoyouwanttobuildyourcareerwithamajorinternationalcompanyheadquarteredinAustralia?Ifyouranswerstothesequestionsare"yes",BHPwould

4、liketotalktoyou.YourfirstchallengeistodiscovermorebycallingTheoniParthimos,ourSeniorPersonnelOfficer.如何写广告【知识点解析】3）省略句（在英语广告中，省略句比比皆是，甚至整篇广告都由省略句构成）例ServicedGreenfieldsitesaplenty.Readyfordevelopment.Forsale.Formanufacture.Forbusiness.Forservices.Forleisure.Ami

5、llionsquarefeetofready-to-wearpremise.Brandnewbusinessparks.Four-starconferencefacilities.Backedby14years'successinhelpingbusinesstorelocate,set-up,prosper,expand.如何写广告【知识点解析】4）比较级（比较级在广告中用得非常多，这是由于英语广告中有大量的形容词和副词做修饰语的缘故）例1Todayinbusinessfastisnolongerfastenoug

6、h,evenfasterisstilltooslowtokeeppacewiththeincredibledemandsplacedonpeopleandthecomputerstheyworkwith.That'sonereasonwhyIBMdevelopedP60/D.60MHz64-bitPentiumChipcomputerssofast,sopowerful,itmakestoday'sconventionalcomputersliketheyaremovingatasnail'sspace.如何写广告【

7、知识点解析】例2Thesedayssucceedinginbusinessmeansgettingmorecompetitiveandmakingtougherdecisions.例3ThenewMinoltaRivaZoom105EXisthemostcompactcamerainaveryprestigiousclass.例4Inshort,thestrongeryourcharacter,thebrighteryourfuture.如何写广告【知识点解析】5）直接引语（在英语广告中直接引语出现得很多，原因：一是

8、直接引语使得广告显得形式活泼、新颖；二是采用直接引语从心理学的角度看可以增强说服力）例1"It'slikewe'reallinthesameoffice.Theofficejusthappenstobespreadacross7,000milesofocean,"TomHughesMISDirector,Construction.这是IBM公司