2020年B2B内容营销报告.pptx

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1、CONTENTMARKETING2020Benchmarks,Budgets,andTrends—NorthAmericaSPONSOREDBYmWELCOME.........................................................................................................3mB2BCONTENTMARKETINGTOPPERFORMERSAT-A-GLANCE..........................4

2、mKEYFINDINGS...................................................................................................6mSUCCESS&MATURITY......................................................................................8mSTRATEGY,OPINIONS&TECHNOLOGY............

3、...............................................11mTEAMSTRUCTURE&OUTSOURCING..............................................................15mCONTENTCREATION&DISTRIBUTION...........................................................20mMETRICS&GOALS..............

4、............................................................................29mBUDGETS&SPENDING...................................................................................34mCONTENTMARKETINGPRIORITIES..................................................

5、..............39mMETHODOLOGY..............................................................................................41mABOUT............................................................................................................42TABLEOFCONTENTSSP

6、ONSOREDBY2elcometoourannualB2BContentMarketingBenchmarks,WBudgets,andTrends—NorthAmericareport.We’reexcitedtopresentyouwiththefindingsfromourlatestcontentmarketingsurvey.Contentmarketinghaschangedalotsincewelaunchedthisresearchnearlyadecadeago.Wemarketersar

7、estillfocusedoncontentcreation,butourthinkingabouttheaudiencesforwhomwecreatethatcontenthasevolved.So,too,havethewayswedistribute,measure,andimproveuponourcontentmarketing.Technologyhasplayedabigrole,alongwiththeknowledgewe’vegainedthroughourcontentmarketin

8、gexperiences.Asyou’llseeinthisreport,someorganizationsaremoredevelopedthanotherswiththeircontentmarketing.Butyou’llalsorecognizeyourownpracticesreflectedinmanyofthefindings.Wheredoesyourcompanystand?Wh