欢迎来到天天文库
浏览记录
ID:48030799
大小:1.09 MB
页数:238页
时间:2020-01-13
《管理经济学MBA(英文版).ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、ManagerialEconomicsLiuHoujunApril,2004IntroductionCoreProblemstoDealWithObjectBasicResearchApproachTools1一.CoreProblemsforMEtoDearWithCoreProblemsofEconomicsMEisthestudyofhowproducersandconsumersusescarceresourcestoproducevaluablecommoditiesanddistributeth
2、emamongdifferentgroups.CoreofEconomicsLimitedgoodsUnlimitedwantsGoodsarescarcebecausetherearenotenoughresourcestoproduceallthegoodsthatpeoplewanttoconsume.TheLawofScarcityHowtochoose?WhatHowForwhom二.MEandMicroeconomicsManagerialEconomics:Economics+Decision
3、Making+Statistics管理经济学为工商管理的其他课程提供了基本的思维方法和分析工具。MicroeconomicsMostcontentofMEcomefromMicroeconomicsMicroeconomicsanalyzesthebehaviorofindividualcomponentslikeindustries,firms,andhouseholds.IndividualComponentsIndividualconsumersFirmsOwneroffactors三.BasicRe
4、searchApproachofMEFourTypes:IndividualvstotalapproachStaticvsdynamicapproachQualitativevsquantitativeapproachPositivevsnormativeapproach个量与总量分析法Microeconomics—Individualapproach.Analysisdealingwiththebehaviorofindividualelementsinaneconomy,suchasthedetermi
5、n-ationofthepriceofasingleproductorthebehaviorofasingleconsumerorbusinessfirm个量与总量分析法Macroeconomics—Totalapproach.Studieseconomicaggregates(totalnationalproduct,totalemployment,inflation,moneysupply,etc.)Connectionanddifferencesbetweenmicroecon-omicsandmac
6、roeconomicsTherearenopriorityandrelativeimportancebetweenmicroeconomicsandmacroeconomicsTheaggregateofmicroeconomicsisnotequaltothemacroeconomicsThewholeisnotalwaysthesumoftheparts—Thefallacyofcomposition静态与动态分析法Staticapproach—“Otherthingsareheldequal”cete
7、risparibusDynamicapproach—AffectedbyotherfactorsSuchasincome,thepricesofothercommodities,taste,prediction,thechangeoffactorsetc.定性与定量分析法Qualitativeapproach-Thenatureofthematter.Quantitativeapproach-Statisticaldata.PositiveEconomicsvsNormativeEconomicsPosit
8、iveEconomics—WhatisTheanalysisoffactsanddata,“thewaythingsare”NormativeEconomics—WhatoughttobeValuejudgments,orgoals,ofpublicpolicy.实证与规范分析法四.ToolsofAnalysisLiteraryEconomicsMathematicalEconomicsGraphs–Pictur
此文档下载收益归作者所有