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1、深度营销在饲料企业竞争中的运用()ApplicationofdeepmarketinginthecompetitionoffeedenterprisesAtotalof1419peoplebrowsed2004-09-1611:38:5220yearssincethereformandopeningup,China，saquacultureindustrywithanaverageannualgrowthrateof11.92%,whiletheaverageannualgrowthoverthesameperiodthefora
2、geyieldratewasonly9.36%,whichindicatesthatthepastfeeddemand;butwiththedisorderlydevelopmentofthefeedindustryandlivestockproductsdemandslowdown,oversupplyinrecentyears,theformationofabuyer，smarket・The180degreeturningexperienceisveryshort,mostofthebusinessideas,marketin
3、gstrategiesandmarketingtearnhasnotadjusted,havebeenintrouble・Inalargenumberoflargeandmedium-sizedfeedenterprisesadvisoryservices,thesuccessfuluseofdeepmarketingideastoleadenterprisestoadjustthemarketingstrategyandstrategyinnovation.Thispapershowssomesuccessfulexperien
4、ceandexperience,thecoreideasandprinciplestohelpyouunderstandthedepthofmarketing,sothatcombinedwiththespecificcircumstancesoftheirownenterprisesintheirpractice,creativelyuseandimplementation・First,therealisticpredicamentinfeedmarketingFeedindustryistheintermediateindus
5、tryofplantingandaquaculture,andtheproductioncostandpriceofproductsareundertheDualRestrictionofgrainpriceandthepriceofaquacultureproducts・Onlheonehand,theupperreachesoftherisingfoodprices,resultinginrawfeedcostscontinuetoincrease,ontheotherhand,thedownstreamindustryslo
6、wdownduetostructuraladjustmentoffeeddemand,sofeedpricenotcostincrease,leadingtheentireindustryprofits・Coupledwiththestrongregionalfeedindustry,lowbarrierstoentryandlowconcentrationcharacteristics,sothatthemajorityofenterprisesintheindustrysituationisverygrim:sluggishs
7、ales,excessproductioncapacity;scaleadvantage,highcost,economicbenefitsdecreasedsignificantly;theproducthomogeneityseriousmisplacing;additive,unevenquality;marketdisorder,enterpriseviciousthecompetition,suchassimilarimitation,thebattleforthebigcustomers,thepricewar,pro
8、motionswarfareandseriouscreditetc・・Thereasonsfortheplightoffeedenterprisesaredeeplevel,whicharedeterminedbytheevolutionofthe
