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1、物流装备企业品牌建设分析Foralongtime,theattentionbrandinlogisticsequipmentindustryismuchlessthantechnology,products,marketshare,butasthechangeofcompetitiveenvironmentinrecentyearsandtheexpansionofenterprisescale,moreandmoreenterprisescometorealizethatlogisticsequipment,brandconstructionwillbestro
2、ngertheydobig,winmorecustomers,andbetterparticipateininternationalcompetitioninthemarketanecessarywork.Withtheimportanceoflogisticsinthenationaleconomy,thedevelopmentoflogisticsequipmententerprisesismorewidelyconcerned・In2007,theChinesefamousbrandstrategy,promotethecommitteeeventually
3、identified787companies,856productsas"Chinesefamousbrandproducts",kunmingshipbuildingequipmentgroupco.,LTDandnanjingflybrainrackingmanufacturingco.,LTDwarehouseautomationlogisticssystemforsuccess・ItisalsothefirsttimethatlogisticsequipmentcompaniesandproductshaveenteredChina，sfamousbran
4、ds.Itisunderstoodthatin2007,theevaluationoffamousbrandproductsinChinawascarriedoutforthelargegapsetsofequipment,theoilrig,thecargocarandthe162kindsofproducts.Accordingtotheregulationsofthe"Chinesefamousbrandproductmanagementmethod",theenterprisevoluntaryapplication,theprovinces,autono
5、mousregionsandmunicipalitiesdirectlyunderthecentralgovernment,onthebasisofauditrecommendations,bytheChinacouncilforthefamousbrandstrategytopromotethecomprehensiveevaluationofrelevantprofessionalcommittee,Chinacouncilforthefamousbrandstrategytopromoteallthecommitteememberspublishtothes
6、ocietyafterthereviewmeeting.2007Chinafamousbrandproductoftheresultsshowsthattosomeextent,logisticsequipmententerprisesbegantoattachimportancetobrand,itsbrandvalueatthesametimealsoreceivedthesocialrecognitionandattention.WhatisthebrandKnownasthe"fatherofmodernadvertising"ogilvyadvertis
7、ingChuangShiRenDavidaugeweibelievesthatbrandisthesymbolofakindofcomplicated,itisabrandattributes,name,packing,price,history,reputation,thesumofintangibleeffectssuchasadvertisingstyle・Brandisshoulderingtheproductfunctionandattribute,value,andtheresponsibilityoftheenterprisecharacterist
8、ics,c
