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1、AbstractWiththerapiddevelopmentofmobiletechnologyandnewmedia,thecommunicationfunctionofnewmediaisbecomingincreasinglyprominent.Theapplicationofnewmediainthelibrarymobileinformationservicehasstartedlongagoinforeigncountries.Ourcountrystartedlateinthisarea,butthisapplicationde
2、velopedrapidly.Therefore,itisquitenecessarytoanalyzethecasesofhowUniversityLibrariesinChinausingnewmediatocarryoutmobileservicestodiscoverproblemsandaccumulatetheexperiencesoastoprovideusersmorehigh-qualitymobileservices,andreducetheburdenoflibrarypersonnelThispapermainlyado
3、ptssuchresearchmethodsasliteraturesurvey,onlinesurvey,telephonesurveyandstatisticalanalysis.Firstly,somerelevantinformationwascollectedthroughCNKI;thenthesurveyisconductedinUniversityLibrariesintermsofusingnewmediatocarryoutmobileservicestocollectdatathroughthroughaccesstoit
4、swebsite,WAPsite,We-chat,microblogandtodothestatisticanalysisoftherelatedservicesthroughthetrial.Thethesisisdividedintofiveparts.Thefirstpartdescribestheresearchbackgroundandpurpose,researchmethodsandcontent;thesecondpartintroducesthepresentsituationofUniversityLibrariesinCh
5、inacanyingoutmobileservicesthroughaccesstoSMS,WAP,APP,microblog,microlettersandothernewmedia,andthenintroducesstatisticalanalysisofapplicationcharacteristicsandservicecontentsofseveralnewmediainthelibrarymobileservice;thethirdpartmakesacomprehensiveanalysisofapplicationofnew
6、mediainthemobilelibraryservice;thefourthpartproposessomesuggestionsandstrategiesonhowtomakebetteruseofnewmediatodevelopmobileservice;thefifthpartismainlyaboutthesummaryandandprospectoftheresearchwork.KeyWords:librarymobileservice;newmedia;WAP;We-chat;micro-blog目录摘要IAbstract1
7、1目录hi1绪论11.1研究背景11.2研究目的21.3研究方法31.4研究创新点31.5国内外相关研究及应用概况31.5.1国内研究概况41.5.2国外研究概况71.5.3国内应用概况71.5.4国外应用概况81.6国内相关研究和应用存在的不足82几种主要新媒体在图书馆移动服务中的应用102.1短信在图书馆移动服务屮的应用102.1.1短信及其特点102.1.2短信服务主要内容102.1.3短信服务的实现方法112.1.4短信在图书馆移动服务中的可行性分析122.2WAP浏览器在图书馆移动服务中的应用132.2.1WAP浏览器及其特点13II
8、I2.2.2WAP浏览器服务主要内容142.2.3WAP浏览器服务的实现方法16目录2.2.4WAP浏览器在图书馆移动服务中的可行性分析162.3移动